F.A.Q

FTD64 Higher Diploma in Business Administration and Management
FTD64 工商管理高級文憑

1. What are the special features of the programme?

Higher Diploma in Business Administration and Management (“HDBAM”) aims to adopt an integrated approach to studying where students may choose their interested stream in their Year 2 study of the programme while all students are required to study a common pool of generic subjects in their Year 1 study. The advantage of letting students choose their elective courses in Year 2 is to allow them to have more time to think and decide, by enabling them to have a taste of the foundation subjects in Year 1 before making up their mind.

Upon successful completion, the students will be awarded with Higher Diploma in Business Administration and Management. If the students who can successfully complete all 5 elective courses under a specific stream will be award with the Higher Diploma in Business Administration and Management (major in Accounting and Finance/ Marketing) indicated the specialization of their study.

2. What will be my future career after graduating from the programme?

The programme provides a solid foundation for you to perform in business related field e.g. accounting, finance, marketing, etc. Our graduates will be equipped with core competencies and professional knowledge will have a wide range of job opportunities in various industries.

3. Why should you choose the marketing stream?

This programme is suitable for those DSE graduates who are interested in marketing. No matter you are from arts stream, science stream or business stream in secondary school, you are welcome to enroll. This programme provides multiple pathways in which graduates can either continue their future studies or take up a marketing-related job in various industries..

4. What kind of marketing jobs can the graduates from marketing stream choose?

Graduates can engage in marketing-related work according to personality, interests and personal capacity. Career choices include the areas of marketing and sales, event management, advertising, marketing communications, market research, retail management, brand management, customer service as well as customer relationship management.

5. Can I change the specialized stream during the Year 2 study?

Once students have been confirmed of their specialized stream in the Year 2 study, they are expected to complete the relevant courses in order to graduate with a specialization in their higher diploma award. Upon successful completion, Higher Diploma in Business Administration and Management (major stream) will be awarded.

Students could also select any 5 elective courses across the two streams, i.e. Accounting and Finance, and Marketing. Upon successful completion, Higher Diploma in Business Administration and Management will be awarded.

6. What is Work-Integrated Learning and what are the advantages of having it?

Work-Integrated Learning requires the students to have a minimum of 90-hour work experience. It is designed to equip students with real-life work experience for their future career in the business context. Students are required to complete a minimum of 90 working hours on a full-time or part-time basis in the business sectors and prepare written reports at the end of their placements. This WIL module must be completed before graduation and it is assessed on a Pass/Fail basis. It will not be counted as part of the required minimum number of credit points (CPs) for graduation nor used in the calculation of the Grade Point Average (GPA).

1. 這個課程有甚麼特別的地方?
工商管理高級文憑 (HDBAM) 旨在以綜合學習方式讓有學生在一年級時修讀普通學科，然後在二年級選擇自己感興趣的專科來修讀。這個學習模式的優點是可讓學生在選定專科前接觸各個基礎科目並有更多時間考慮和決定.
學生成功完成5科專科課程後，所獲頒的畢業證書將會列明他們所選的專科，如"工商管理 (會計及金融/市場學）高級文憑"。

2. 同學畢業後會有什麼的出路？
這個課程為學生在相關的商業領域提供了堅實的基礎，例如：會計、金融、市場營銷。畢業生擁有主要能力及專業知識投身不同行業擔任不同綱位。
可望成為會計、銀行及金融、市場學或人力資源管理相關行業的見習生。


3. 為甚麼選擇市場學為專科?
本課程適合任何對市場學有興趣並符合入學資格的DSE畢業生報讀。無論中學時期修讀文科、理科或商科，均可選擇市場學。本課程提供多元出路， 畢業生可選擇繼續升學或就業。近年香港經濟受惠於旅遊及零售業增長，就業前景理想，畢業生可選擇從事與學科相關的不同行業。

4. 工商管理(市場學)的畢業生可從事甚麼類型的工作?
市場學畢業生可根據性格、興趣及個人能力，從事與學科相關的不同工作，工種包括市場推廣及銷售，活動管理，廣告，市場傳訊，市場研究，零售管理，品牌管理，客戶服務，客戶關係管理等等，就業前景理想。

5. 當我就讀二年級時, 我可以更改專科嗎？
當學生確認所選的專科後，他們將要完成有關選修專科科目方可畢業。成功修畢整個課程，將會獲頒發工商管理(專科)高級文憑。
若同學在兩項專科(銀行及金融，及市場學)揀選任何五個選修課程，當成功修畢整個課程，將會獲頒發工商管理高級文憑。

6. 什麼是工作融合 (Work-Integrated) 學習和有它的優勢是什麼？
工作融合 (Work-Integrated) 學習要求學生完成 90 個小時的實習。這個安排旨在使學生獲取實質的商業工作經驗。學生們必須在商業部門(全職或兼職)完成最少 90小時的工作並撰寫書面報告。畢業之前，同學必須完成此工作融合 (Work-Integrated) 單元，這單元只會以合格/不合格來評估。這單元不會被計算在畢業所需的最小學分 (CPs) 及總平均點(GPA)內。