{"id":10978,"date":"2021-07-22T04:57:58","date_gmt":"2021-07-22T04:57:58","guid":{"rendered":"https:\/\/www.hkmu.edu.hk\/alumni\/restart-2021\/career\/online-marketing-strategies-for-small-businesses\/"},"modified":"2021-08-26T10:23:58","modified_gmt":"2021-08-26T10:23:58","slug":"online-marketing-strategies-for-small-businesses","status":"publish","type":"page","link":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/events-and-activities\/pastevent\/restart-2021\/career\/online-marketing-strategies-for-small-businesses\/","title":{"rendered":"Online talk series: From zero to hero! Online marketing strategies for small businesses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10978\" class=\"elementor elementor-10978\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-2031b7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2031b7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58689af\" data-id=\"58689af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a290e1f elementor-widget elementor-widget-image\" data-id=\"a290e1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"2560\" height=\"1843\" src=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/E_Career-Talk-3_20210812_\u5de5\u4f5c\u5340\u57df-1-1-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/E_Career-Talk-3_20210812_\u5de5\u4f5c\u5340\u57df-1-1-scaled.jpg 2560w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/E_Career-Talk-3_20210812_\u5de5\u4f5c\u5340\u57df-1-1-300x216.jpg 300w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/E_Career-Talk-3_20210812_\u5de5\u4f5c\u5340\u57df-1-1-1024x737.jpg 1024w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/E_Career-Talk-3_20210812_\u5de5\u4f5c\u5340\u57df-1-1-768x553.jpg 768w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/E_Career-Talk-3_20210812_\u5de5\u4f5c\u5340\u57df-1-1-1536x1106.jpg 1536w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/E_Career-Talk-3_20210812_\u5de5\u4f5c\u5340\u57df-1-1-2048x1474.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-4ea2a06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ea2a06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf05709\" data-id=\"cf05709\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aaef17 elementor-widget elementor-widget-text-editor\" data-id=\"3aaef17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>The pandemic has re-shaped the traditional consumption landscape. Many customers have become accustomed to the advantages of online shopping and flocked dramatically towards online channels, boosting the growth of the 'stay-at-home' economy. For owners and managers of small businesses, there is no better moment than now to strengthen your marketing efforts, rework your business development and marketing tactics. It may also be a good time for would-be entrepreneurs to get started. The third talk of the 'New Perspective for Career Development' online talk series will be given by alumna Ms Daisy Chow. The e-commerce guru will share wisdom and insights on online marketing strategies for small businesses.<\/p><p><strong><span style=\"color: #f29b54;\">Speaker: Alumna Ms Daisy Chow (MBA)<\/span><\/strong><\/p><p style=\"padding-left: 40px;\">Daisy has profound experience in the field of e-commerce and operation. Over 20 years in the industry, she is currently the CEO of Intimex Business Solutions Co. Ltd., which has been providing IT and e-marketing services to over 6,000 businesses and organizations from 50 industries. In 2017, she founded an intelligent wealth management platform 'Transin' which is a fintech start-up. She later led a young team and launched an online shopping platform 'Buydong' which helps promote the products of local merchants to overseas market.<\/p><p><strong><span style=\"color: #f29b54;\">Host: Alumna Ms CPui Lo (BBA in Management)<\/span><\/strong><\/p><p style=\"padding-left: 40px;\">CPui works in the online marketing field. Having genuine interest in performing arts and radio broadcasting, she is also a radio DJ and occasionally works as an MC and voice talent.<\/p><p><strong><span style=\"color: #f29b54;\">Enrollment<\/span><\/strong><\/p><p style=\"padding-left: 40px;\">Please <a href=\"https:\/\/ouhk.au1.qualtrics.com\/jfe\/form\/SV_4SePoYHn2rCrEy2\">click here<\/a>.<br \/><em>(A confirmation email with Zoom webinar details will be sent by 10 August.)<\/em><\/p><p>\u00a0<\/p><p><span style=\"color: #000000;\">Organizer: Alumni Affairs Unit, Public Affairs Office<\/span><\/p><p><span style=\"color: #000000;\">Enquiry: 2768 6381\/ <a href=\"mailto:alumni@hkmu.edu.hk\">alumni@hkmu.edu.hk<\/a><\/span><\/p><p><span style=\"color: #000000;\">Find out more exciting events: <a href=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/events-activities\/restart-2021\/\">https:\/\/www-uat.hkmu.edu.hk\/alumni\/events-activities\/restart-2021\/<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The pandemic has re-shaped the traditional consumption landscape. Many customers have become accustomed to the advantages of online shopping and flocked dramatically towards online channels, boosting the growth of the 'stay-at-home' economy. For owners and managers of small businesses, there is no better moment than now to strengthen your marketing efforts, rework your business development...<\/p>\n","protected":false},"author":1,"featured_media":14600,"parent":10914,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"content_default_2.php","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"_links":{"self":[{"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/pages\/10978"}],"collection":[{"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/comments?post=10978"}],"version-history":[{"count":12,"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/pages\/10978\/revisions"}],"predecessor-version":[{"id":17836,"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/pages\/10978\/revisions\/17836"}],"up":[{"embeddable":true,"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/pages\/10914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/media\/14600"}],"wp:attachment":[{"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/media?parent=10978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}