{"id":16012,"date":"2021-08-12T08:36:15","date_gmt":"2021-08-12T08:36:15","guid":{"rendered":"https:\/\/www.hkmu.edu.hk\/alumni\/?p=16012"},"modified":"2022-10-11T12:15:28","modified_gmt":"2022-10-11T04:15:28","slug":"from-zero-to-hero-online-marketing-strategies-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/news-events\/from-zero-to-hero-online-marketing-strategies-for-small-businesses\/","title":{"rendered":"New Perspective for Career Development: From zero to hero! Online marketing strategies for small businesses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16012\" class=\"elementor elementor-16012\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-896278f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"896278f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-996c6fc\" data-id=\"996c6fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-043a2c2 elementor-widget elementor-widget-text-editor\" data-id=\"043a2c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>The third and the last talk of the 'New Perspective for Career Development' online talk series was held on 12 August. Digital marketing guru alumna Ms Daisy Chow shared her wisdom and insights on online marketing strategies for SMEs. Daisy suggested developing an attractive and engaging website with online store features for branding and boosting sales. For small businesses with limited capital, they can look for online shop platforms which are effective in promotion and provide big data for developing new marketing strategies. 'Think thoroughly before you kick start online marketing. Identifying your target customers and formulating marketing strategies is the key to success,'she says.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-828bd2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"828bd2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c39c63\" data-id=\"4c39c63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1f6b8b elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"c1f6b8b\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/BFoDfCsNHsk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-cff95f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cff95f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89ee4e5\" data-id=\"89ee4e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2efaf0d gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"2efaf0d\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-16012 gallery-columns-2 gallery-size-wavo-grid'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2efaf0d\" data-elementor-lightbox-title=\"A_From Zero to Hero_20210812_1\" href='https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_1-1-scaled.jpg'><img width=\"750\" height=\"750\" src=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_1-1-750x750.jpg\" class=\"attachment-wavo-grid size-wavo-grid\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_1-1-750x750.jpg 750w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_1-1-150x150.jpg 150w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_1-1-500x500.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2efaf0d\" data-elementor-lightbox-title=\"A_From Zero to Hero_20210812_2\" href='https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_2-1-scaled.jpg'><img width=\"750\" height=\"750\" src=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_2-1-750x750.jpg\" class=\"attachment-wavo-grid size-wavo-grid\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_2-1-750x750.jpg 750w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_2-1-150x150.jpg 150w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_2-1-500x500.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2efaf0d\" data-elementor-lightbox-title=\"A_From Zero to Hero_20210812_3\" href='https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_3-1-scaled.jpg'><img width=\"750\" height=\"750\" src=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_3-1-750x750.jpg\" class=\"attachment-wavo-grid size-wavo-grid\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_3-1-750x750.jpg 750w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_3-1-150x150.jpg 150w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_3-1-500x500.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2efaf0d\" data-elementor-lightbox-title=\"A_From Zero to Hero_20210812_ 4\" href='https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_-4-1-scaled.jpg'><img width=\"750\" height=\"750\" src=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_-4-1-750x750.jpg\" class=\"attachment-wavo-grid size-wavo-grid\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_-4-1-750x750.jpg 750w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_-4-1-150x150.jpg 150w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_-4-1-500x500.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2efaf0d\" data-elementor-lightbox-title=\"A_From Zero to Hero_20210812_5\" href='https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_5-1-scaled.jpg'><img width=\"750\" height=\"750\" src=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_5-1-750x750.jpg\" class=\"attachment-wavo-grid size-wavo-grid\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_5-1-750x750.jpg 750w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_5-1-150x150.jpg 150w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_5-1-500x500.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2efaf0d\" data-elementor-lightbox-title=\"A_From Zero to Hero_20210812_6\" href='https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_6-1-scaled.jpg'><img width=\"750\" height=\"750\" src=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_6-1-750x750.jpg\" class=\"attachment-wavo-grid size-wavo-grid\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_6-1-750x750.jpg 750w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_6-1-150x150.jpg 150w, https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_6-1-500x500.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-43a2d05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43a2d05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fdb6d3\" data-id=\"9fdb6d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The third and the last talk of the 'New Perspective for Career Development' online talk series was held on 12 August. Digital marketing guru alumna Ms Daisy Chow shared her wisdom and insights on online marketing strategies for SMEs. Daisy suggested developing an attractive and engaging website with online store features for branding and boosting...<\/p>\n","protected":false},"author":30,"featured_media":16285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[35,8],"tags":[],"_links":{"self":[{"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/posts\/16012"}],"collection":[{"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/comments?post=16012"}],"version-history":[{"count":23,"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/posts\/16012\/revisions"}],"predecessor-version":[{"id":18975,"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/posts\/16012\/revisions\/18975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/media\/16285"}],"wp:attachment":[{"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/media?parent=16012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/categories?post=16012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www-uat.hkmu.edu.hk\/alumni\/wp-json\/wp\/v2\/tags?post=16012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}