课程结构（高年级入学）

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课程结构（二年级入学）

*Applicable to students admitted from 2021-2022 to 2023-2024:

*适用于2021-2022至2023-2024学年期间入学学生：

For Year 2 entry, students have to obtain a total of 120 credits. Students must successfully complete the following requirements within the 120 credits:

二年级入学的学生必须完成120学分。当中需包括:

95 credits of compulsory core courses 95学分专门科目;
10 credits of Outside-discipline courses 10学分非专科科目;
5 credits of English Language Enhancement courses 5学分英语科目; and 及
10 credits purpose-designed General Education (GE) courses 10学分通识教育科目

Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.

Course Code 课程编号	Course Title 课程名称	Credits 学分
Year 2 二年级 (40 credits)
AMVE A303BF	Cinematic Sound Design 电影声效设计	5
CAMD A202F	Branding and Visual Identity 品牌与视觉形象	5
CAMD A203BF	Advertising and Publication Design 广告制作与出版	5
CAMD A204BF	Visual Design and Practices 视觉设计与实践	5
CCA A307BF	Concepts of Art Direction and Set Design 美术指导与布景设计概论	5
	Electives in English Language Enhancement courses 英语科目	5
	Electives in purpose-designed GE courses 通识教育科目	10
Year 3 三年级 (40 credits)
CAMD A300F	New Media Culture 新媒体文化	5
CAMD A302F	Advertising for Digital Media 数码媒体广告学	5
CAMD A303BF	Multi Camera Studio Production Workshop 多摄影机摄制工作坊	5
CAMD A304F	Web Design and Interactive Media 互联网及互动媒体设计	5
CAMD A311BF	Creativity and Advanced Copywriting 创意与高阶文案写作	5
CAMD A312F	Photography for Advertising 广告摄影	5
	Electives in “Outside-discipline” courses 非专科科目	10
Year 4 四年级 (40 credits)
CAMD A305BF	Exhibition Design and Event Planning 展览设计及活动策划	5
CAMD A306BF	Museum Studies 博物馆学	5
CAMD A307BF	Video Production Workshop: E-Advertising 录像摄制工作坊: 电子广告	5
CAMD A308BF	Media Law, Policy and Ethics 媒体法律、政策与道德	5
CAMD A309BF	Cultural Identities and Advertising 文化身份与广告	5
CAMD A310F	Strategic Media Planning 策略性媒体规划	5
CAMD A400BF	Advertising Media Project 广告媒体专题研习	10

5 Credits from English Language Enhancement Elective Courses, such as: 完成以下英文科目，取得5个学分，其中包括：
ENGL A101F	University English Writing Skills	5
ENGL A102F	Classic American Films	5
ENGL A103F	British and American Short Stories	5
ENGL A122F	Presentation Skills	5
ENGL A131F	Introduction to English Fiction	5
ENGL A132F	Introduction to English Drama and Poetry	5
ENGL A203F	Hitchcock Films	5
ENGL A204F	Modern British and American Drama	5
ENGL A205F	Folktales and Children’s Literature in English	5
ENGL A206F	Asian Writings in English	5
ENGL A211F	The Structure of Modern English: Words and Sentences	5
ENGL A212F	English Grammar Analysis	5
ENGL A221F	The Structure of Modern English: Sounds and Meaning	5
ENGL A222F	English Grammar and Usage	5
ENGL A231F	English Literature in the Modern World	5
ENGL A235F	World Englishes and Globalization	5
ENGL A236F	English-Language Media and Pop Culture	5
ENGL A321F	Shakespeare	5

10 Credits from the following Outside-discipline Courses, such as: 完成以下非专科科目，取得10个学分，其中包括：
CHIN A165CF	中国人文学科基础课程：中国文学史	5
CHIN A245CF	中文传意技巧	5
CHIN A275CF	诗选	5
CHIN A276CF	词选	5
CHIN A277CF	中国文学导论	5
CHIN A278CF	中国文化导论	5
CHIN A354CF	互联网在研究上的应用	5
CHIN A356CF	中国现代文学专题	5
CHIN A363CF	新闻写作概论	5
CHIN A365CF	中国当代文学专题	5
ECON A231F	Introduction to Microeconomics	5
ECON A324F	Global Political Economy	5
MKT B250F	Introduction to Marketing	5
MKT B362F	Marketing Research	5
MKT B366F	Marketing Communications	5
POLS A221F	Introductory Comparative Politics	5
PSYC A221F	Introductory Psychology	5
PSYC A328F	Consumer Psychology	5
PUAD A222F	Introduction to Public Administration	5
SOCI A221F	Social Problems and Social Issues	5
SOCI A325F	Understanding Chinese Society	5
TRAN A261CF	英汉翻译导论	5
TRAN A271CF	汉英翻译导论	5
10 credits from General Education Elective Courses provided by the University. 完成由大学所提供的通识教育科目，取得10个学分。

*Applicable to students admitted in 2020-2021 and before:

*适用于2020-2021学年及以前入学学生：

For Year 2 entry, students have to obtain a total of 120 credits. Students must successfully complete the following requirements within the 120 credits:

二年级入学的学生必须完成120学分。当中需包括:

95 credits of compulsory core courses 95学分专门科目;
10 credits of Outside-discipline courses 10学分非专科科目;
5 credits of English Language Enhancement courses 5学分英语科目; and 及
10 credits purpose-designed General Education (GE) courses 10学分通识教育科目

Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.

Course Code 课程编号	Course Title 课程名称	Credits 学分
Year 2 二年级 (40 credits)
AMVE A303BF	Cinematic Sound Design 电影声效设计	5
CAMD A200BF	History of Advertising Design 广告设计史	5
CAMD A202F	Branding and Visual Identity 品牌与视觉形象	5
CAMD A203BF	Advertising and Publication Design 广告制作与出版	5
CCA A307BF	Concepts of Art Direction and Set Design 美术指导与布景设计概论	5
	Electives in English Language Enhancement courses 英语科目	5
	Electives in purpose-designed GE courses 通识教育科目	10
Year 3 三年级
CAMD A300F	New Media Culture 新媒体文化	5
CAMD A301BF	Media and Advertising Writing 媒体及广告写作	5
CAMD A302F	Advertising for Digital Media 数码媒体广告学	5
CAMD A303BF	Multi Camera Studio Production Workshop 多摄影机摄制工作坊	5
CAMD A304F	Web Design and Interactive Media 互联网及互动媒体设计	5
PHTO A201BF	Photography and Visual Culture 摄影与视觉文化	5
	Outside-discipline courses 非专科科目	10
Year 4 四年级 (40 credits)
CAMD A305BF	Exhibition Design and Event Planning 展览设计及活动策划	5
CAMD A306BF	Museum Studies 博物馆学	5
CAMD A307BF	Video Production Workshop: E-Advertising 录像摄制工作坊: 电子广告	5
CAMD A308BF	Media Law, Policy and Ethics 媒体法律、政策与道德	5
CAMD A309BF	Cultural Identities and Advertising 文化身份与广告	5
CAMD A310F	Strategic Media Planning 策略性媒体规划	5
CAMD A400BF	Advertising Media Project 广告媒体专题研习	10

5 Credits from English Language Enhancement Elective Courses, such as: 完成以下英文科目，取得5个学分，其中包括：
ENGL A101F	University English Writing Skills	5
ENGL A102F	Classic American Films	5
ENGL A103F	British and American Short Stories	5
ENGL A122F	Presentation Skills	5
ENGL A131F	Introduction to English Fiction	5
ENGL A132F	Introduction to English Drama and Poetry	5
ENGL A203F	Hitchcock Films	5
ENGL A204F	Modern British and American Drama	5
ENGL A205F	Folktales and Children’s Literature in English	5
ENGL A206F	Asian Writings in English	5
ENGL A211F	The Structure of Modern English: Words and Sentences	5
ENGL A212F	English Grammar Analysis	5
ENGL A221F	The Structure of Modern English: Sounds and Meaning	5
ENGL A222F	English Grammar and Usage	5
ENGL A231F	English Literature in the Modern World	5
ENGL A235F	World Englishes and Globalization	5
ENGL A236F	English-Language Media and Pop Culture	5
ENGL A321F	Shakespeare	5
Courses previously offered as English Language Enhancement Courses (No longer offered as ENG course from 2020-2021):
ENGL A104F	World Englishes and Cultures	5
ENGL A105F	Hong Kong Literature in English	5
ENGL A106F	English in Media and Popular Culture	5
ENGL A107F	Children's Literature in English	5
ENGL A108F	English and Popular Song Lyrics	5
ENGL A232F	Socio-Cultural Issues in English Literature I	5
ENGL A320F	Special Topic(s) in British and American Short Stories	5
ENGL A325F	Topic(s) in Chinese-Western Literary Theory and Poetics	5

10 Credits from the following Outside-discipline Courses, such as: 完成以下非专科科目，取得10个学分，其中包括：
CHIN A165CF	中国人文学科基础课程：中国文学史	5
CHIN A245CF	中文传意技巧	5
CHIN A275CF	诗选	5
CHIN A276CF	词选	5
CHIN A277CF	中国文学导论	5
CHIN A278CF	中国文化导论	5
CHIN A354CF	互联网在研究上的应用	5
CHIN A356CF	中国现代文学专题	5
CHIN A363CF	新闻写作概论	5
CHIN A365CF	中国当代文学专题	5
ECON A231F	Introduction to Microeconomics	5
ECON A324F	Global Political Economy	5
MKT B250F	Introduction to Marketing	5
MKT B362F	Marketing Research	5
MKT B366F	Marketing Communications	5
POLS A221F	Introductory Comparative Politics	5
PSYC A221F	Introductory Psychology	5
PSYC A328F	Consumer Psychology	5
PUAD A222F	Introduction to Public Administration	5
SOCI A221F	Social Problems and Social Issues	5
SOCI A325F	Understanding Chinese Society	5
TRAN A261CF	英汉翻译导论	5
TRAN A271CF	汉英翻译导论	5
10 credits from General Education Elective Courses provided by the University. 完成由大学所提供的通识教育科目，取得10个学分。

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课程结构（三年级入学）

*Applicable to students admitted from 2022-2023 and 2024-2025:

*适用于 2022-2023 及 2024-2025 学年期间入学学生：

A student admitted to the programme through Year 3 Entry needs to complete a total of 80 credits of core courses.

三年级入学的学生必须完成80学分专门科目。

Course Code 课程编号	Course Title 课程名称	Credits 学分
Year 3 三年级 (40 credits)
AMVE A303BF	Cinematic Sound Design 电影声效设计	5
CAMD A202F	Branding and Visual Identity 品牌与视觉形象	5
CAMD A300F	New Media Culture 新媒体文化	5
CAMD A302F	Advertising for Digital Media 数码媒体广告学	5
CAMD A303BF	Multi Camera Studio Production Workshop 多摄影机摄制工作坊	5
CAMD A304F	Web Design and Interactive Media 互联网及互动媒体设计	5
CAMD A311BF	Creativity and Advanced Copywriting 创意与高阶文案写作	5
CAMD A312F	Photography for Advertising 广告摄影	5
Year 4 四年级 (40 credits)
CAMD A305BF	Exhibition Design and Event Planning 展览设计及活动策划	5
CAMD A306BF	Museum Studies 博物馆学	5
CAMD A307BF	Video Production Workshop: E-Advertising 录像摄制工作坊: 电子广告	5
CAMD A308BF	Media Law, Policy and Ethics 媒体法律、政策与道德	5
CAMD A309BF	Cultural Identities and Advertising 文化身份与广告	5
CAMD A310F	Strategic Media Planning 策略性媒体规划	5
CAMD A400BF	Advertising Media Project 广告媒体专题研习	10

*Applicable to students admitted in 2021-2022 and before:

*适用于2021-2022学年及以前入学学生：

A student admitted to the programme through Year 3 Entry needs to complete a total of 80 credits of core courses.

三年级入学的学生必须完成80学分专门科目。

Course Code 课程编号	Course Title 课程名称	Credits 学分
Year 3 三年级 (40 credits)
AMVE A303BF	Cinematic Sound Design 电影声效设计	5
CAMD A203BF	Advertising and Publication Design 广告制作与出版	5
CAMD A300F	New Media Culture 新媒体文化	5
CAMD A301BF	Media and Advertising Writing 媒体及广告写作	5
CAMD A302F	Advertising for Digital Media 数码媒体广告学	5
CAMD A303BF	Multi Camera Studio Production Workshop 多摄影机摄制工作坊	5
CAMD A304F	Web Design and Interactive Media 互联网及互动媒体设计	5
PHTO A201BF	Photography and Visual Culture 摄影与视觉文化	5
Year 4 四年级 (40 credits)
CAMD A305BF	Exhibition Design and Event Planning 展览设计及活动策划	5
CAMD A306BF	Museum Studies 博物馆学	5
CAMD A307BF	Video Production Workshop: E-Advertising 录像摄制工作坊: 电子广告	5
CAMD A308BF	Media Law, Policy and Ethics 媒体法律、政策与道德	5
CAMD A309BF	Cultural Identities and Advertising 文化身份与广告	5
CAMD A310F	Strategic Media Planning 策略性媒体规划	5
CAMD A400BF	Advertising Media Project 广告媒体专题研习	10

课程结构（高年级入学）

课程结构（二年级入学）

*Applicable to students admitted from 2021-2022 to 2023-2024:

*适用于2021-2022至2023-2024学年期间入学学生：

Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.

Year 2 二年级 (40 credits)

Year 3 三年级 (40 credits)

Year 4 四年级 (40 credits)

5 Credits from English Language Enhancement Elective Courses, such as:

完成以下英文科目，取得5个学分，其中包括：

10 Credits from the following Outside-discipline Courses, such as:

完成以下非专科科目，取得10个学分，其中包括：

10 credits from General Education Elective Courses provided by the University.

完成 由大学所提供的通识教育科目，取得10个学分。

*Applicable to students admitted in 2020-2021 and before:

*适用于2020-2021学年及以前入学学生：

Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.

Year 2 二年级 (40 credits)

Year 3 三年级

Year 4 四年级 (40 credits)

5 Credits from English Language Enhancement Elective Courses, such as:

完成以下英文科目，取得5个学分，其中包括：

Courses previously offered as English Language Enhancement Courses

(No longer offered as ENG course from 2020-2021):

10 Credits from the following Outside-discipline Courses, such as:

完成以下非专科科目，取得10个学分，其中包括：

10 credits from General Education Elective Courses provided by the University.

完成 由大学所提供的通识教育科目，取得10个学分。

课程结构（三年级入学）

*Applicable to students admitted from 2022-2023 and 2024-2025:

*适用于 2022-2023 及 2024-2025 学年期间入学学生：

A student admitted to the programme through Year 3 Entry needs to complete a total of 80 credits of core courses.

三年级入学的学生必须完成80学分专门科目。

Year 3 三年级 (40 credits)

Year 4 四年级 (40 credits)

*Applicable to students admitted in 2021-2022 and before:

*适用于2021-2022学年及以前入学学生：

A student admitted to the programme through Year 3 Entry needs to complete a total of 80 credits of core courses.

三年级入学的学生必须完成80学分专门科目。

Year 3 三年级 (40 credits)

Year 4 四年级 (40 credits)

完成由大学所提供的通识教育科目，取得10个学分。

完成由大学所提供的通识教育科目，取得10个学分。