One of the key components in the Global Immersion Programme (GIP) is an overseas study tour, where business students enjoy the opportunity to visit different countries and learn about their cultures, lifestyles, and business practices. While the pandemic might have deprived students of the opportunity to travel aboard, it does not dampen their enthusiasm to learn about different cultures and expand their understanding of international business. This year, Lee Shau Kee School of Business and Administration (B&A) has organized a series of 'Learn and Experience' study tours, where students have the opportunity to join a local residential programme centered on a specific country and culture.

Senior Trade Commissioner and Deputy Consul-General (Economic and Commercial) of The Trade Commission of Spain in Hong Kong and Macau

LaLiga Delegate in Hong Kong SAR

Managing Director, BBVA New Business Models President, Spanish Chamber of Commerce in Hong Kong

Senior Manager (Partnership Activation, Marketing & Communications), FC Barcelona

Founder and Managing Partner, Los Ibericos Ltd.

Asia Business Director, Hawkers Group

Mr. Jordi Coderch (first one from the left)
Hong Kong Office Director, TENDAM
Ms. Maria Roig Calatayud (second one from the left)
Customer Relationship Director - Asia , Jeanologia
Mr. David Rees (third one from the left)
Senior Market Analyst, Commission of Spain in Hong Kong & Macau
Mr. Manuel Lago (third one from the right)
Senior Market Analyst, Commission of Spain in Hong Kong & Macau
Mr. Bruno Illera Gigante (second one from the right)
Regional Manager, ANECOOP S. COOP

Mr. Javier Falcón Rosales (second one from the right)
Regional Manger, Papel Aralar S.A.
Mr. Sergio Piñuelo Otero (third one from the right)
Project Manager, ACCIONA
Mr. Jorge Oltra Martinez (second one from the left)
Managing Director – Hong Kong & China, Magic Box Toys
Mr. Ivan Aquino (third one from the left)
Export Area Manager, ARAEX Grands Spanish Fine Wines
Learning practical business Spanish

Mr. Santiago Cruz delivering a class on business Spanish.

Students answering questions actively during class.
Exploring cultural differences between Spain and Hong Kong
Mr. Eduardo J. Jimenz Moro explaining cultural differences between Spain and Hong Kong from an academic perspective.
Understanding brand management with LaLiga
Mr. Eduard Castell presenting souvenirs to students with high scores in the quizzes.

Soccer ball and jersey display.
Learning what makes fine wine and good business etiquettes
Students learning about wine appreciation with Mr. Justin Li (left) and Mr. Billy Choy (right)
Mr. Alan Man providing tips on how to make a good impression in the workplace.
Appreciating Spanish history and culture through Flamenco
Ms. Mariko Drayton giving a live demonstration of the vibrant Spanish Flamenco dance.
Students were amazed by the Flamenco performance.
An Evening of Celebration
On the last evening of the tour, students enjoyed a simple but heartwarming farewell dinner in celebration of their achievements.
Budweiser and Puma had graciously sponsored souvenirs and beer for the Farewell Dinner. Students with outstanding performances during their presentations were even awarded special gifts sponsored by Budweiser, Hawkers, and LaLiga.