The programme aims to nurture future talents for the hospitality and attractions management sector. Students would develop a comprehensive understanding of management issues in the industries of hotel, attractions and tourism, both local and international. They would also acquire real-world experiences through internship and experiential learning opportunities incorporated in the programme. The theoretical knowledge and industry experience would enable graduates to develop practical strategies for enhancing the management of hospitality operations.
Programme Intended Learning Outcomes (PILOs)
Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
Critically evaluate issues and make informed judgments in view of the organisation's strategies as well as ethical considerations.
Reflect on new ways of thinking and make meaningful contributions as a leader and member in a team setting and communicate effectively.
Command knowledge of the practices and activities of key aspects of hospitality and attractions management.
Integrate and apply advanced analytical skills to address issues and make business decisions related to hospitality and attractions management, especially those involve international operation.
Assimilate and synthesise new knowledge in hospitality and attractions management, apply it to solve problems related to operation in hospitality and attractions industries, and develop practical recommendations.
Admission Requirements
Students shall have attained either
LEVEL 3 OR ABOVE
IN CHINESE LANGUAGE
LEVEL 3 OR ABOVE
IN ENGLISH LANGUAGE
LEVEL 2 OR ABOVE
IN MATHEMATICS
LEVEL 2 OR ABOVE
IN LIBERAL STUDIES
LEVEL 2 OR ABOVE
IN AN ELECTIVE SUBJECT
in the HKDSE OR an equivalent qualification
Programme Structure and Contents
Students admitted to the programme through Year-1 Entry are required to successfully complete at least 120 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.
In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.
# General Education course: Students should take General Education courses from fields of study which are different from those of their programmes.
Undergraduate Global Immersion Programme
Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.
UG-GIP comprises four non-credit bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset.
*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.
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Career and Further Studies
Career Prospects
Graduates can find work in conference, hotel, attractions and event management in the hospitality field. They can also apply their skills in careers such as customer relations, sales and business development, facilities management and food service management within the recreation, travel and tourism and food and beverage sectors.
Further Studies
Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a hospitality-related master's degree, a Master of Business Administration or other master's degrees in business-related areas.