Bachelor of Business Administration with Honours in International Hospitality and Attractions Management

Lee Shau Kee School of Business and Administration Bachelor of Business Administration with Honours in International Hospitality and Attractions Management
PROGRAMME CODE
JUPAS: JSSU90
DIRECT APPLICATION: BBAHIHAMJ1
ENTRY
YEAR-1 ENTRY
STUDY DURATION
4-YEAR
MODE OF STUDY
FULL-TIME, FACE-TO-FACE
 

PROGRAMME CODE

 

ENTRY

STUDY DURATION

MODE OF STUDY


JUPAS: JSSU90

DIRECT APPLICATION: BBAHIHAMJ1

 

YEAR-1 ENTRY

 

4-YEAR

 

FULL-TIME, FACE-TO-FACE

 

PROGRAMME CODE

 

ENTRY

 

STUDY DURATION

 

MODE OF STUDY


JUPAS: JSSU90

DIRECT APPLICATION: BBAHIHAMJ1


YEAR-1 ENTRY


4-YEAR


FULL-TIME, FACE-TO-FACE

About The Programme

The programme aims to nurture future talents for the hospitality and attractions management sector. Students would develop a comprehensive understanding of management issues in the industries of hotel, attractions and tourism, both local and international. They would also acquire real-world experiences through internship and experiential learning opportunities incorporated in the programme. The theoretical knowledge and industry experience would enable graduates to develop practical strategies for enhancing the management of hospitality operations.

Programme Intended Learning Outcomes (PILOs)

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgments in view of the organisation's strategies as well as ethical considerations.
  3. Reflect on new ways of thinking and make meaningful contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of key aspects of hospitality and attractions management.
  5. Integrate and apply advanced analytical skills to address issues and make business decisions related to hospitality and attractions management, especially those involve international operation.
  6. Assimilate and synthesise new knowledge in hospitality and attractions management, apply it to solve problems related to operation in hospitality and attractions industries, and develop practical recommendations.

Admission Requirements

 

Students shall have attained either

 

LEVEL 3 OR ABOVE

IN CHINESE LANGUAGE

LEVEL 3 OR ABOVE

IN ENGLISH LANGUAGE

LEVEL 2 OR ABOVE

IN MATHEMATICS

LEVEL 2 OR ABOVE

IN LIBERAL STUDIES

LEVEL 2 OR ABOVE

IN AN ELECTIVE SUBJECT

 

in the HKDSE OR an equivalent qualification

 

Programme Structure and Contents

Students admitted to the programme through Year-1 Entry are required to successfully complete at least 120 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.

In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.

YEAR 1

Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 2000BEF*
Integrated Business Foundation
24
General Education course #
3
Spring
BUS 2000BEF*
Integrated Business Foundation
24
General Education course #
3

YEAR 2

Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 2020BEF*
Integrated Business Functions
24
UNI 1001ABW
University Core Values
2
UNI 1011ABW
Social Responsibilities
1
Spring
BUS 2020BEF*
Integrated Business Functions
24
UNI 2001BEW
Effective Communication and Teamwork
3

Internship Route

YEAR 3

Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 3068BEF
Business Issues and Ethics
3
HPM 3009BEF
Theme Park Management
3
TRM 3013BEF
Customer Experience Management in Tourism and Hospitality
3
UNI 3001BEW
Entrepreneurial Mindset and Leadership for Sustainability
3
One Business Elective
3
Spring
HPM 3002BEF
Internship in Hospitality
15

YEAR 4

Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 4028BEF*
Investigating Entrepreneurial Opportunities
6
HPM 4001BEF
Revenue Management for Hospitality Industry
3
HPM 4005BEF
Event Management
3
HPM 4008BEF
Advanced Hotel Management
3
One Hospitality Concentration Elective
3
Spring
BUS 4028BEF*
Investigating Entrepreneurial Opportunities
6
BUS 4088BEF
Business Sustainability: Theory and Practice
3
MGT 4098BEF
Business Strategy
3
Two Business Electives
6

Applied Learning Project Route

YEAR 3

Term
Course Code
Course Title
No. of Credit-units
Autumn
HPM 3009BEF
Theme Park Management
3
TRM 3013BEF
Customer Experience Management in Tourism and Hospitality
3
Three Hospitality Concentration Electives
9
Spring
BUS 3068BEF
Business Issues and Ethics
3
UNI 3001BEW
Entrepreneurial Mindset and Leadership for Sustainability
3
Three Business Electives
9

YEAR 4

Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 4028BEF*
Investigating Entrepreneurial Opportunities
6
HPM 4001BEF
Revenue Management for Hospitality Industry
3
HPM 4005BEF
Event Management
3
HPM 4008BEF
Advanced Hotel Management
3
MGT 4098BEF
Business Strategy
3
Spring
BUS 4028BEF*
Investigating Entrepreneurial Opportunities
6
BUS 4088BEF
Business Sustainability: Theory and Practice
3
HPM 4098BEF
Applied Learning Project for Hospitality
9

It is compulsory for students to complete the Global Immersion Programme.

* Course carry-over from Autumn Term

# General Education course:
Students should take General Education courses from fields of study which are different from those of their programmes.

Undergraduate Global Immersion Programme

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

UG-GIP comprises four non-credit bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Career and Further Studies

Career Prospects

Graduates can find work in conference, hotel, attractions and event management in the hospitality field. They can also apply their skills in careers such as customer relations, sales and business development, facilities management and food service management within the recreation, travel and tourism and food and beverage sectors.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a hospitality-related master's degree, a Master of Business Administration or other master's degrees in business-related areas.

Student Activities Highlights

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Enquiries

About Admission Procedures

Admissions Team (Undergraduate), Registry

About Programme

Lee Shau Kee School of Business and Administration