JUPAS: JS9266
DIRECT APPLICATION: BBAHMKTJ1
YEAR-1 ENTRY
4-YEAR
FULL-TIME, FACE-TO-FACE
JUPAS: JS9266
DIRECT APPLICATION: BBAHMKTJ1
YEAR-1 ENTRY
4-YEAR
FULL-TIME, FACE-TO-FACE
The programme prepares students for careers in marketing communications and management, advertising, and public relations. Beyond traditional marketing knowledge, the programme will also look into local and international trends in digital marketing, including the applications of artificial intelligence and big data in e-retailing and marketing research and analytics. Graduates would be equipped with the professional knowledge and training necessary to make strategic and effective marketing decisions in the fast-changing business world.
Students shall have attained either
IN CHINESE LANGUAGE
IN ENGLISH LANGUAGE
IN MATHEMATICS
IN LIBERAL STUDIES
IN AN ELECTIVE SUBJECT
in the HKDSE OR an equivalent qualification
Students admitted to the programme through Year-1 Entry are required to successfully complete at least 120 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.
In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.
Term | Course Code | Course Title | No. of Credit-units |
|---|---|---|---|
Autumn | BUS 2000BEF* | Integrated Business Foundation | 24 |
General Education course # | 3 | ||
Spring | BUS 2000BEF* | Integrated Business Foundation | 24 |
General Education course # | 3 |
Term | Course Code | Course Title | No. of Credit-units |
|---|---|---|---|
Autumn | BUS 2020BEF* | Integrated Business Functions | 24 |
UNI 1001ABW | University Core Values | 2 | |
UNI 1011ABW | Social Responsibilities | 1 | |
Spring | BUS 2020BEF* | Integrated Business Functions | 24 |
UNI 2001BEW | Effective Communication and Teamwork | 3 |
Term | Course Code | Course Title | No. of Credit-units |
|---|---|---|---|
Autumn | BUS 4088BEF | Business Sustainability: Theory and Practice | 3 |
DB 3047BEF | Digital Marketing | 3 | |
MKT 3062BEF | Marketing Research and Analytics | 3 | |
MKT 3066BEF | Marketing Communications | 3 | |
One Business Elective | 3 | ||
Spring | BUS 3068BEF | Business Issues and Ethics | 3 |
MKT 3063BEF | Consumer Behaviour | 3 | |
MKT 4077BEF | Brand Management | 3 | |
UNI 3001BEW | Entrepreneurial Mindset and Leadership for Sustainability | 3 | |
One Business Elective | 3 |
Term | Course Code | Course Title | No. of Credit-units |
|---|---|---|---|
Autumn | BUS 4028BEF* | Investigating Entrepreneurial Opportunities | 6 |
MKT 4062BEF | Strategic Marketing | 3 | |
MKT 4063BEF | e-Retailing | 3 | |
One Marketing Concentration Elective | 3 | ||
One Business Elective | 3 | ||
Spring | BUS 4028BEF* | Investigating Entrepreneurial Opportunities | 6 |
MGT 4098BEF | Business Strategy | 3 | |
One Marketing Concentration Elective | 3 | ||
Two Business Electives | 6 |
Internship Route
If students pick BUS 3098BEF (say, in Year 3 Summer), the study plan in Year 3 and Year 4 will be as follows, whilst the study plan in Year 1 and Year 2 will remain unchanged:
Term | Course Code | Course Title | No. of Credit-units |
|---|---|---|---|
Autumn | BUS 4088BEF | Business Sustainability: Theory and Practice | 3 |
DB 3047BEF | Digital Marketing | 3 | |
MKT 3062BEF | Marketing Research and Analytics | 3 | |
MKT 3066BEF | Marketing Communications | 3 | |
One Business Elective | 3 | ||
Spring | BUS 3068BEF | Business Issues and Ethics | 3 |
MKT 3063BEF | Consumer Behaviour | 3 | |
MKT 4077BEF | Brand Management | 3 | |
UNI 3001BEW | Entrepreneurial Mindset and Leadership for Sustainability | 3 | |
One Business Elective | 3 | ||
Summer | BUS 3098BEF | Business Internship | 6 |
Term | Course Code | Course Title | No. of Credit-units |
|---|---|---|---|
Autumn | BUS 4028BEF* | Investigating Entrepreneurial Opportunities | 6 |
MKT 4062BEF | Strategic Marketing | 3 | |
MKT 4063BEF | e-Retailing | 3 | |
One Business Elective | 3 | ||
Spring | BUS 4028BEF* | Investigating Entrepreneurial Opportunities | 6 |
MGT 4098BEF | Business Strategy | 3 | |
Two Business Electives | 6 |
It is compulsory for students to complete the Global Immersion Programme.
* Course carry-over from Autumn Term
# General Education course:
Students should take General Education courses from fields of study which are different from those of their programmes.
Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.
UG-GIP comprises four non-credit bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset.
*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.
Graduates can seek employment as a marketing assistant, public relations specialist, brand manager, social media manager, event manager, and more.
Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Business Administration or other master’s degrees in Marketing or other business-related areas.
About Admission Procedures
Admissions Team (Undergraduate), Registry
About Programme
Lee Shau Kee School of Business and Administration
