The programme aims to provide quality education in the management of sports and recreation organisations, facilities, and events. Students will gain exposure to theoretical knowledge from multiple business disciplines, while gaining extensive hands-on experience through the programme's Applied Learning Project.
Graduates of this programme would be able to demonstrate knowledge, skills and experience in athletic management as well as sports and recreation management. They would be able to produce practical management or marketing solutions for various organisations and operations related to sports and eSports.
Programme Intended Learning Outcomes (PILOs)
Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
Critically evaluate issues and make informed judgements in view of the organisation's strategies as well as ethical considerations.
Reflect on new ways of thinking and make meaningful contributions as a leader and member in a team setting and communicate effectively.
Command knowledge of the practices and activities of key aspects of athletic development, and sports and recreation management.
Integrate and apply advanced analytical skills to address issues and make decisions related to sports and recreation management.
Assimilate and synthesise new knowledge in athletic development and sports and recreation management, apply it to solve problems related to operation in sports and recreation facilities, and develop practical recommendations.
Admission Requirements
Students shall have attained either
LEVEL 3 OR ABOVE
IN CHINESE LANGUAGE
LEVEL 3 OR ABOVE
IN ENGLISH LANGUAGE
LEVEL 2 OR ABOVE
IN MATHEMATICS
LEVEL 2 OR ABOVE
IN LIBERAL STUDIES
LEVEL 2 OR ABOVE
IN AN ELECTIVE SUBJECT
in the HKDSE OR an equivalent qualification
Programme Structure and Contents
Students admitted to the programme through Year-1 Entry are required to successfully complete at least 120 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.
In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.
# General Education course: Students should take General Education courses from fields of study which are different from those of their programmes.
Undergraduate Global Immersion Programme
Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.
UG-GIP comprises four non-credit bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset.
*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.
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Career and Further Studies
Career Prospects
Graduates can seek employment in the both athletic management and sports and recreation management. They can find job opportunities in a wide range of organisations, including national sports associations, non-government organisations, government departments related to the management of leisure and recreation facilities, etc. They can also venture into careers related to event management, social media and marketing management, and more.
Further Studies
Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Business Administration or other master's degrees in business- or sport-related areas.