Staff Profile

Biography

Dr. SHI Yuchen Adam is currently a Senior Lecturer at Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University. Dr. Shi earned his PhD degree from Loughborough University majoring in sport management on 2022. He then conducted a two-year postdoctoral research project at The Education Univesity of Hong Kong from 2022 to 2024 and spent another year of being an Assistant Professor at The Macau University of Science and Technology from 2024 to 2025.

His research interest mainly focus on the scale development and potential impacts over consumer behaviors in the sport industry. Besides, he is also keen on exploring the motivational factors influencing sport practitioners.

Teaching Areas & Research Interests

• Sport Management
• Sport Consumer Behavior
• Sport Psychology

Academic & Professional Experience

2024.08 - 2025.07

Assistant Professor, School of Liberal Arts, Macau University of Science and Technology

2022.07 - 2024.06

Posdoctoral Research Fellow, Department of Health and Physical Education, The Education University of Hong Kong

Selected Publications

Journal Articles

• Shi, Y., Leung, K. M., & Duda, J. L. (2025). Investigating coaches' strategies in creating motivational climates: A qualitative study. International Journal of Sport and Exercise Psychology, 1-26. https://doi.org/10.1080/1612197X.2025.2514611
• Leung, K. M. & Shi, Y.* (2025). Impact of Light Volleyball Intervention Programme on Improving Physical Attributes of Older Adults in Hong Kong: A Randomized Controlled Trial. JMIR Aging, 8, e62886. http://doi.org/10.2196/62886
• Shi, Y., Pyun, D. Y., & Manoli, A. E. (2023). Impact of service quality on youth football participation in China: A moderating role of country-of-origin. European Sport Management Quarterly, 1-23. https://doi.org/10.1080/16184742.2023.2276823
• Shi, Y., Pyun, D. Y., & Manoli, A. E. (2022). Assessment of the Service Quality Measurement Model for Youth Football Academies. Sport Marketing Quarterly, 31(4), 305-321. http://dx.doi.org/10.32731/SMQ.314.1222.05

Modified Date: 01 Aug, 2025
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