Staff Profile

Biography

Elliot (Zhengfa) Zhang is a Senior Lecturer in Finance at HKMU. He receried his PhD in Finance from the University of Leeds, UK. His research interets include behavioural finance, textual analysis, social finance, machine learning, ESG and empirical asset pricing. Elliot's work has been published in European Financial Management and Economics Letters, and he has presneted at leading conferences such as AFA and IAFDS. He has extensive experience in Python and big data analytics. And he has received multiple awards for his research. 

Teaching Areas & Research Interests

• Behavioural Finance
• Empirical Asset Pricing
• Textual Analysis
• Innovative Data

Selected Publications

Journal Articles

• Keasey, K., Lambrinoudakis, C., Mascia, D. V., & Zhang, Z. (2025). The impact of social media influencers on the financial market performance of firms. European Financial Management, 31(2), 745-785.
• Zhang, Z., Keasey, K., Lambrinoudakis, C., & Mascia, D. V. (2024). Consumer sentiment: The influence of social media. Economics Letters, 237, 111638.

Further Information

Link to Google Scholar page

Modified Date: 22 Aug, 2025
Edit Profile