Staff Profile

Teaching Areas & Research Interests

• Business Intelligence and Demand Forecasting
• Restaurant Survival Analysis and Prediction

Selected Publications

Journal Articles

• Li, H., Gao, H*., & Song, H. (2023) Tourism forecasting with granular sentiment analysis. Annals of Tourism Research, 103,103667
• Gao, H., Li, H., & Zhang, C. J. (2025). Time and feature varying tourism demand forecasting. Annals of Tourism Research, 112, 103959.
• Li, H., Bruce, X. B., Li, G., & Gao, H*. (2023). Restaurant survival prediction using customer generated content: An aspect-based sentiment analysis of online reviews. Tourism Management, 96, 104707.
• Li, H., Ji, H., Liu, H., Cai, D., & Gao, H. (2022). Is a picture worth a thousand words? Understanding the role of review photo sentiment and text-photo sentiment disparity using deep learning algorithms. Tourism Management, 92, 104559.
• Zhu, C., Fong, L. H. N., Gao, H*. (2022). When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention. Current Issues in Tourism, 1-15. 10.6.
• Cai, D., Li, H., Law, R., Ji, H., & Gao, H. (2024). What drives consumers to post more photos in online reviews? A trait activation theory perspective. International Journal of Contemporary Hospitality Management.

Further Information

Link to Google Scholar page

Modified Date: 18 Jul, 2025
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