Staff Profile

Lee Shau Kee School of Business and Administration People Key Staff Staff Profile
Ms. Choi Kei Yiu Isabella 蔡紀瑤女士
BA CityU, MSc King's College London
Lecturer
Lee Shau Kee School of Business and Administration

Biography

Ms. Isabella Choi obtained her Bachelor of Arts in Media and Communications from the City University of Hong Kong and Master of Science in Marketing from the King's College London. With a distinguished academic background, she brings extensive professional expertise to her teaching role.  

Before joining HKMU, Ms. Choi developed comprehensive experience in public relations and marketing, cultivating sophisticated marketing strategies across local and global landscapes. Her professional journey is characterized by mature event management and a nuanced understanding of complex communication dynamics. Throughout her industry career, Ms. Choi has demonstrated exceptional skills in community outreach, developing deep insights into strategic communication frameworks. Her professional trajectory reflects a commitment to bridging academic knowledge with practical industry experience, enabling her to provide students with comprehensive and cutting-edge perspectives in marketing and communications.

Teaching Areas & Research Interests

  • Communications and Public Relations
  • Business Communications
  • Marketing

Modified Date: 20 Aug, 2025
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