Staff Profile

Biography

Justin Zeng is a Senior Lecturer at Hong Kong Metropolitan University, where he serves the global business and marketing discipline in the Lee Shau Kee School of Business and Administration. He completed his high school diploma through Chenzhou No. 2 High School.  He holds a Bachelor of Arts in English (Business English) from Xiangnan University, a Master of Arts in Global Business Management from City University of Hong Kong, and a Doctor of Philosophy in Marketing from the University of Western Australia. 

Teaching Areas & Research Interests

• Business Theory Development
• Entrepreneurial Marketing
• Artificial Intelligence in Business

Academic & Professional Experience

Lecturer, Introduction to Entrepreneurship, The University of Western Australia

Selected Publications

Journal Articles

• ZENG, Zhaokang. Entrepreneurial orientation and firm performance: The role of advice seeking in the tourism and hospitality industry. International Journal of Hospitality Management, 2024, 122: 103859.
• ZENG, Zhaokang. Advisor familiness and entrepreneurial orientation in the tourism industry: the moderating role of entrepreneurs' gender, education, and age. Current Issues in Tourism, 2025, 28.10: 1663-1676.

Selected Professional & Community Services

• Ad hoc reviewer, International Journal of Hospitality Management
• Ad hoc reviewer, Asia Pacific Journal of Marketing and Logistics
• Ad hoc reviewer, Electronic Markets

Modified Date: 28 Apr, 2026
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