Staff Profile

Biography

Justin Zeng is a Senior Lecturer at Hong Kong Metropolitan University, where he serves the global business and marketing discipline in the Lee Shau Kee School of Business and Administration. He holds a Bachelor of Arts in English (Business English) from Xiangnan University, a Master of Arts in Global Business Management from City University of Hong Kong, and a Doctor of Philosophy in Marketing from the University of Western Australia.  

Teaching Areas & Research Interests

• Entrepreneurial Marketing
• Artificial Intelligence in Business

Academic & Professional Experience

Lecturer, Introduction to Entrepreneurship, The University of Western Australia

Selected Publications

Journal Articles

• ZENG, Zhaokang. Entrepreneurial orientation and firm performance: The role of advice seeking in the tourism and hospitality industry. International Journal of Hospitality Management, 2024, 122: 103859.
• ZENG, Zhaokang. Advisor familiness and entrepreneurial orientation in the tourism industry: the moderating role of entrepreneurs' gender, education, and age. Current Issues in Tourism, 2025, 28.10: 1663-1676.

Selected Professional & Community Services

• Ad hoc reviewer, International Journal of Hospitality Management
• Ad hoc reviewer, Asia Pacific Journal of Marketing and Logistics

Modified Date: 20 Aug, 2025
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