Staff Profile

Dr. Ge Lin 葛琳博士

BA CYUPS, MA NJU, PhD CUHK

Assistant Professor
Lee Shau Kee School of Business and Administration

Biography

Lin Ge received her Ph.D. in marketing from the Chinese University of Hong Kong. Her research focuses on digital marketing, visual processing and sensory marketing.

Teaching Areas & Research Interests

Marketing Management
Marketing Research
Consumer Behavior
Digital Marketing
Global Marketing

Selected Publications

Books

Yiren Dong and Lin Ge (2017), Marketing Management, China Machine Press
Yiren Dong, Lin Ge, and Longfei Chen (2016), Strategic Marketing, China Machine Press

Journal Articles

Jia, He (Michael), B. Kyu Kim, and Lin Ge (2020), “Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation,” Journal of Marketing, 84 (5), 100-116.
Ma, Shuang, Lin Ge, He (Michael) Jia, and Yonggui Wang (April 2025). Understanding and Mitigating the Robot Disadvantage in Luxury Services: The Role of Desire for Superiority. Information System Research. All authors contributed equally.
Hua, Lu, Yuxuan Wang, Lin Ge, and Shuang Ma ( Aug 2025). Positive Effects of Negative Disclosure: The Persuasive Power of Negative AI-Generated Content in Shaping Consumer Product Attitude, Journal of Electronic Commerce Research, 26(3), 217-236.

Modified Date: 09 Dec, 2025
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