Staff Profile

Biography

 

Dr. Lee is a distinguished academic holding a DBA degree from Hong Kong Baptist University. She brings extensive experience in tertiary education, having previously served as Programme Leader for several BA top-up degree programmes in partnership with UK universities before joining HKMU. Currently, Dr. Lee teaches courses at both undergraduate and postgraduate levels, including the Master of Business Administration (Chinese) and the Master of Professional Catering Management (Chinese) programmes.

Dr. Lee's commitment to student success has been recognized through several accolades, including the Inspirational Teaching Award in 2022 and the Inspirational Teaching Commendation in 2019, both awarded by Sheffield Hallam University.

In addition to her academic achievements, Dr. Lee also has a strong background in marketing. She has worked for multinational companies such as Ferrero Asia, CPC/AJI (HK), Kraft Foods, Friesland Foods where she managed mainly the food products in retail and catering markets. Her diverse background in both academia and industry provides a rich and practical learning experience for her students.

Teaching Areas & Research Interests

• Teaching and Learning
• Consumer Behavior
• Digital Marketing
• CSR

Selected Publications

Book Chapters

• Tak Wing Paul Tsui, Kam Ming Chris Lau, Lai Yung Ada Lee, Wik Ki Wong and Sai Chung Leslie Yip. (2020). The Use of Innovative Customer Relationship Management Technologies for Developing a Framework for Health Education of Aging Population. Lecture Notes in Educational Technology, Springer, 277-286. DOI. 10.1007/978-981-15-3142-2_21

Journal Articles

• Lee, A.L.Y., Prendergast, G.P., Yim, F.H.K. and Choi, L. (2019). A Social Dilemma Perspective on Recycling. Journal of Applied Social Psychology, 49, 586-595. https://doi.org/10.1111/jasp.12618.

Modified Date: 27 Jul, 2025
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