Staff Profile

Dr. Tian Vane Ing 田文盈博士

BBA CUHK, MPhil CUHK, PhD CUHK

Assistant Professor
Lee Shau Kee School of Business and Administration

Biography

Dr Tian Vane-ing, Assistant Professor in Marketing, obtained BBA (Hons) CUHK, MPhil CUHK and PhD CUHK. Her research interests include Chinese wisdom and marketing, counterfeit consumption, and fantasy consumption.

Teaching Areas & Research Interests

Marketing Research
Chinese Wisdom in Marketing Strategy
Counterfeit Consumption
Fantasy Consumption

Selected Publications

Journal Articles

Tian, V. I., Tang, F., & Tse, A. C. B. (2022). Understanding corporate culture and business performance from a Confucian perspective. Asia Pacific Journal of Marketing and Logistics, 34(4), 759-777.
Tian, V. I., & Tse, A. C. B. (2022). Understanding Chinese Hospitality Industry Employee Satisfaction and Marketing Performance from a Confucian Perspective. Journal of Quality Assurance in Hospitality & Tourism, 1-12.
Tian, V. I., Tse, A. C. B., & Powpaka, S. (2020). Jun-zi orientation: Unique aspects of Asian business practices. Asian Journal of Business Ethics, 9(2), 395-416.

Modified Date: 17 Aug, 2023
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