图书馆活动 (2022秋季学期)

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Getting started with SciFinderⁿ: Find scientific information effectively for your projects

SciFinderⁿ provides articles, patents, conferences, books and dissertations in chemistry and medicine.

嘉宾讲者

Ms. Pamela Oon, Customer Success Specialist, CAS, a division of the American Chemical Society

内容

• Introduce the contents available in SciFinderⁿ
• Basic training on different features and searching techniques related to final year project preparation

CNKI 中国知网数据库检索和使用培训

CNKI提供不同种类的数据库，如︰中国期刊全文数据库、中国博士学位论文全文数据库、中国优秀硕士学位论文全文数据库、中国重要会议论文全文数据库等。

嘉宾讲者

付宇嘉女士, CNKI Knowledge Consultant

内容

• CNKI数据库内容功能讲解
• CNKI全球学术快报，通过智能检索和个人书房提供更好服务
• 如何更好在已订购的CNKI数据库中查找所需文献

Marketing and branding concentration – Real world marketing effectiveness explained with WARC resources

WARC is a platform provides a wide range of resources on marketing and advertising which includes case studies, best practice guides, research papers, and advertising trends, news, data and forecasts.

嘉宾讲者

Mr. Kenneth Lai, Regional Account Manager, WARC

内容

• Introduction to WARC – Global Authority in Marketing Effectiveness
• Why we are the search engine for all things marketing
• WARC platform explained – Strategy Module’s 20,000+ real-world marketing campaign case studies and over 50,000 articles on best practices, industry trends and all things marketing.
• How to use WARC for school, activities and in the real world
• Q&A

Kick off the academic career with SAGE Research Methods – An all-in-one resource to support your research project

Sage Research Methods provides more than 1000 books, reference works, journal articles, research method case studies, dataset and videos by world-leading academics from across the social sciences subject areas.

In this session, participants will learn how SAGE Research Methods (SRM) provides material to guide users through every step of the research process.

嘉宾讲者

Mr. Jim Kao, Senior Library Sales Manager, Greater China SAGE Publications Asia-Pacific Pte Ltd

内容

• SAGE Research Methods (SRM) : introduction and highlights
• Tips on exploit SRM to excel in research methods teaching, learning and research
• Tips on the use of SRM to facilitate paper writing and publishing
• Live demonstration of SAGE Research Methods

Use of Statista: Finding statistical information for your research and study

Statista provides market research, quantitative data, statistics, business and marketing related information from various industries including consumer goods and FMCG, media and advertising, etc.

嘉宾讲者

Ms. Brenda Lim, Group Director, Academia & Public Sector APAC

Mr. Wenchong Zhou, Sr. Engagement Manager, Greater China & Singapore

内容

• Introduction to Statista
• How to use Statista for statistics analysis on topics of interest, including:
  • Consumers
  • Markets
  • Brands
  • Products

Scopus – A powerful analytical tool to start your research journey

Scopus is an abstract and citation database of peer-reviewed literature covering scientific journals, books and conference proceedings.
In this session, participant will be introduced Scopus as a tool for researchers and users who need access to the latest relevant research.

嘉宾讲者

Dr Jing (Helen) XU, Elsevier Customer Consultant

内容

• Introduction to Scopus and reason of using Scopus
• How search for articles and other types of literature on a topic
• Identifying the most recent and influential papers in the field
• Identifying new or tracking research trends in or across discipline(s)
• Article publishing support and author profile management