Mode of Study
Full-time
Medium of Instruction
Except for Chinese language courses, lectures will be conducted in English (supplemented with Chinese as appropriate) and teaching notes and course assessments are in English.
Duration
2 Years Full-time
Fee
2023-2024
Full-Time :
[Local Students] HK$127,400
(Paid in 4 equal installments, HK$31,850 each semester)
[Non-local Students] HK$166,600
(Paid in 4 equal installments, HK$41,650 each semester)
Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund
Institutional Membership

Accreditation Council for Business Schools and Programs (ACBSP)
Enquiries
Destination of graduates in 2023

Graduate Study Destinations
Bachelor of Global Business and Marketing (HKMU)
Bachelor of Business Administration in Aviation Service Management (HKMU)
Bachelor of Business Administration in Business Management (HKMU)
Bachelor of Business Administration in Financial Technology and Innovation (HKMU)
Bachelor of Business Administration in Global Business and Marketing (HKMU)
Bachelor of Business Administration in Accounting and Governance (LU)
Bachelor of Business Administration in Accounting (CityU)
Objectives
Upon completion of the programme, participants should be able to:
Discuss concepts and theories of business and management covering the fields of accounting, organizational management, economics, human resources management, and marketing;
Apply principles learned to solving simulated business cases, planning for marketing scenarios, and working on model accounts;
Communicate effectively (written and verbal reports) and conduct oneself professionally in different kinds of business and work contexts as experienced firsthand through work placement opportunities;
Use applicable tools such as accounting and graphic software to facilitate analysis, data visualization and presentation;
Account for cultural, consumer group and market specific preferences when devising a marketing plan;
Describe cultural norms of business conduct in each key market that HK has trading relationships with
Entry Requirement
Applicants are normally required to have either one of the following qualifications:
Level 2 in 5 HKDSE subjects (including English and Chinese)^; or
Grade E in 1 HKALE A-Level (or an equivalent number of AS) subject(s); and
(i) 5 passes in HKCEE including English and Chinese*; or
(ii) 3 passes in HKCEE plus level 2 or above in English and Chinese*; or
Satisfactory completion of a Pre-Associate Degree, Diploma or an equivalent programme (at QF level 3);
Satisfactory completion of Diploma Yi Jin ; or
Other acceptable equivalent qualifications (including non-local qualifications obtained in or outside HK, or other qualifications / experience deemed to be equivalent); or
Mature applicants who are 21 years of age or above with a minimum of 3 years' working experience will also be considered on a case-by-case basis.
^Applicants possessing an “Attained”, "Attained with Distinction (I)" and "Attained with Distinction (II)" in HKDSE Applied Learning (ApL) subject are regarded as equivalent to HKDSE subject at “Level 2”, “Level 3” and “Level 4” respectively, with a maximum of two ApL subjects can be counted for admission purpose.
* A pass in a quality-assured Applied Learning (ApL) subject is deemed to be a pass in one HKCEE subject. (Except Chinese Language and English Language)
Admission Interview: Applicants will be invited to an admission interview
Year 1 & Year 2 Core Courses
Fundamentals of Accounting 基礎會計學#
Business Organisation and Management 商業組織及管理
Business Economics 商業經濟
Principles of Human Resources Management 人力資源學概論
Marketing Management 營銷管理
Work-integrated Learning in Business Management 商業管理實習^
Effective Chinese Communication Skills 應用中文傳意技巧
English for Communication I, II & III 英語溝通技巧 (一)、(二)及(三)
IT and Digital Literacy 電腦及數位素養
Gaining the Most from your Work-integrated Learning 從實習中成長
Year 2 Study Stream* (Choose 1 out of 2)
Accounting and Finance Stream
Digital Marketing Stream
Accounting and Finance Stream
Principles of Management Accounting 管理會計學原理
Taxation: Principles and Practice 稅務原理及實務
Corporate Financial Reporting 公司財務報告
Financial Mathematics 財務數學
Fundamentals of Financial Planning I & II 基礎財務策劃 (一)及(二)
Banking Services 銀行服務
Fundamentals Business and Corporation Law 商業法及公司法
Digital Marketing Stream
Cross Cultural Business Management 跨文化商業管理
Advertising and Consumer Behaviour 廣告及消費者行為學
International Business and Marketing 國際商業及市場學
Digital Marketing 數碼營銷
Services Marketing 服務市場學
Blockchain: The Secret behind Crypto and NFT 區塊鏈: 加密貨幣和 NFT 的秘密
AI: The Universal Language of the Future World 人工智能:未來世界的通用語言
[1] Students who have attained Level 3 or above in DSE English Language can be exempted from taking English for Communication I (ENGL3057EF).
[2] Non-Chinese speaking students can be exempted from taking Effective Chinese Communication Skills (CHIN4006CF). They will have to take a GE course as replacement for fulfilment of the overall credits for graduation.
^The Work-integrated Learning in Business Management module must be completed before graduation and include not less than 100 practicum hour.
# Continuing Education Fund (CEF) Reimbursable courses.
*The Institute has the final decision to the offering of specialist streams for each cohort, and reserves the final right to make any alternations to the Programme(s)/ Course(s).


Students completing designated elective courses will be eligible for exemption*:
Paper 1, 2, 3, 4 & 6 from the qualifying examinations of the Association of Chartered Certified Accountants (ACCA).
120-hour AFP Certificate Education Programme exemption offered by the Institute of Financial Planner of Hong Kong (IFPHK).
Full exemption for Diploma in Marketing and partial exemption for Professional Diploma in Marketing of Hong Kong Institute of Marketing.
An exemption of 25 Certificate-level credits towards the Certificate in Insurance and Financial Services qualifications of the Chartered Insurance Institute (CII).
*The exemption will be granted to graduates subject to professional bodies' exemption policies.
Further Studies
Graduates may articulate to:
Hong Kong Metropolitan University
Bachelor of Business Administration with Honours in Accounting and Taxation – Year 3 Entry
Bachelor of Business Administration with Honours in Corporate Governance – Year 3 Entry
Bachelor of Business Administration with Honours in Digital Business – Year 3 Entry
Bachelor of Business Administration with Honours in Finance and Risk Management – Year 3 Entry
Bachelor of Business Administration (Honours) in Financial Technology and Innovation – Year 3 Entry
Bachelor of Business Administration with Honours in Global Business and Marketing – Year 3 Entry
Bachelor of Business Administration with Honours in Global Marketing and Supply Chain Management – Year 3 Entry
Bachelor of Business Administration (Hons) in Hotel and Sustainable Tourism Management – Year 3 Entry
Bachelor of Business Administration with Honours in Business Management – Year 3 Entry
Bachelor of Business Administration with Honours in Professional Accounting – Year 3 Entry
Bachelor of Business Administration with Honours in Real Estate and Facilities Management – Year 3 Entry
Bachelor
of
Business
Administration
with
Honours
in
Sports
and
eSports
Management
–
Year
3
Entry
Bachelor of International Hospitality and Attractions Management with Honours – Year 3 Entry
Bachelor of Sports and Recreation Management with Honours – Year 3 Entry
Upon
completion of the HKMU full-time
Degree programmes, students may
progress to the 1 year full-
time Master's Degree in Business.
Delivered by University College Birmingham, awarded by the University of Warwick, UK
BA (Hons) Business Enterprise (Final Year)
BA (Hons) Digital Marketing (Final Year)
Middlesex University, UK
BA (Hons) Business Management (Top-up) (Final Year)
BA (Hons) Business Management (pathway*) (Top-up) (Final Year)
BA (Hons) International Business Administration (Top-up) (Final Year)
*Applicants can choose one of the
available pathways in Finance, HRM,
Innovation and
Entrepreneurship, Marketing, Project
Management or Supply Chain and
Logistics.
Queensland University of Technology, Australia (1.5 years of additional study)
Bachelor of Business (Accounting)
Bachelor of Business (Advertising)
Bachelor of Business (Economics)
Bachelor of Business (Finance)
Bachelor of Business (Financial Planning)
Bachelor of Business (Human Resource Management)
Bachelor of Business (International Business)
Bachelor of Business (Management)
Bachelor of Business (Marketing)
Bachelor of Business (Public Relations)
Fanshawe College, Canada (to complete 3 years of study plus 1 Co-op Work term; IELTS is exempted)
Honours Bachelor of Commerce (Digital Marketing)
Honours Bachelor of Commerce (Accounting)
Singapore Institute of Management, Singapore
RMIT University's Bachelor of Accounting with 6 module exemptions
RMIT University's Bachelor of Business with 8 module exemptions
La Trobe University's Bachelor of Business (Event Management, and Tourism & Hospitality, both Top Up degrees)
The acceptance into the programme is subjected to the University Partners' assessment and review and each application will be assessed individually.
Students will be required to comply with the admission requirements.
Career Prospect
Graduates can find employment as trainees in accounting, banking, finance, insurance, marketing and business sectors and in general administrative supporting roles.