FHDCCMP Higher Diploma in Creative Culture and Media Practice

The programme aims to foster creativity and equip students with digital and technical competencies to work with various forms of media for the creative industries. Students will acquire comprehensive knowledge about the development and operation of cultural and creative industries from an inter-disciplinary perspective.

Objectives

Upon completion of the programme, students should be able to:

• Appraise the factors contributing to the development of a variety of global creative industries, their emerging trends and impacts;
• Analyze using dominant theories the intertwining cultural, economic, social and political forces behind the commercialization of creativity and the exploitation of culture as a product from an industry perspective; and
• Learn how to present effectively one's innovative cultural ideas into business propositions.

Programme Features

• Grounded in theory and practical training of various forms of media

• Introduces the interactive and digital technologies applied in creative industries

• Experience sharing by cultural and creative industry entrepreneurs

• Supported by Work-Integrated Learning

Entry Requirement

Applicants are normally required to have either one of the following qualifications:  

• Level 2 in 5 HKDSE subjects (including English and Chinese)^; or

• Grade E in 1 HKALE A-Level (or an equivalent number of AS) subject(s); and
  (i) 5 passes in HKCEE including English and Chinese*; or
  (ii) 3 passes in HKCEE plus level 2 or above in English and Chinese*; or

• Satisfactory completion of a Pre-Associate Degree, Diploma or an equivalent programme (at QF level 3);

• Satisfactory completion of  Diploma Yi Jin ; or

• Other acceptable equivalent qualifications (including non-local qualifications obtained in or outside HK, or other qualifications / experience deemed to be equivalent); or

• Mature applicants aged 21 or above with a minimum of 3 years' working experience will also be considered on a case-by-case basis.

^Applicants possessing an “Attained”, "Attained with Distinction (I)" and "Attained with Distinction (II)" in HKDSE Applied Learning (ApL) subject are regarded as equivalent to HKDSE subject at “Level 2”, “Level 3” and “Level 4” respectively, with a maximum of two ApL subjects can be counted for admission purpose.

* A pass in a quality-assured Applied Learning (ApL) subject is deemed to be a pass in one HKCEE subject. (Except Chinese Language and English Language)

Applicants will be invited to an admission interview.

• Introduction to Global Creative Industries 全球創意產業入門

• History of Advertising and Creative Industries 廣告及創意產業史

• Principles and Practices of the Media 媒體理論與應用

• Copywriting Workshop 撰稿工作坊

• Video and Digital Media Production Skills I & II 短片製作技巧 (一)及(二)

• Asian Movies: Appreciation and Comparison 亞洲電影欣賞與比較

• Creative English Writing 創意英語寫作

• Art Direction and Production Design 藝術設計與指導

• Business Organisation and Management 商業組織及管理

• Media Management and Interactive Entertainment 媒體及互動娛樂管理

• Innovations and Entrepreneurship in Creative Industries 創意產業創意談

• Effective Chinese Communication Skills 應用中文傳意技巧

• English for Communication I, II & III 英語溝通技巧 (一)、(二)及(三)

• IT and Digital Literacy 電腦及數位素養

• Gaining the Most from your Work-integrated Learning 從實習中成長

• Work-integrated Learning in Multi-Culture Creative Strategy 多文化創意實習^

[1] Students who have attained Level 3 or above in DSE English Language can be exempted from taking English for Communication I.
[2] Non-Chinese speaking students can be exempted from taking Effective Chinese Communication Skills. They will have to take a GE course as replacement for fulfillment of the overall credits for graduation.

^ Course includes not less than 90 practicum hours

Further Studies

LiPACE has entered into an MOU with Chu Hai College of Higher Education and graduates can articulate to Year 3 of its BA(Hons) in Communication and Cross Media Programme.

Graduates may also articulate to:

• Year 3 of Bachelor of Arts (Hons) in Creative Arts and Culture (Music/Visual Arts) offered by the Education University of Hong Kong

• Year 3 of Bachelor of Arts (Hons) in Communication and Crossmedia offered by Chu Hai College of Higher Education, Hong Kong

• Year 2 of Bachelor of Science (Hons) in Computer Science offered by Chu Hai College of Higher Education, Hong Kong 

• Year 3 of Bachelor of Arts (Honours) in Computing and Interactive Entertainment / Creative Advertising and Media Design / Creative Writing and Film Arts offered by HKMU^

• Year 3 of Bachelor of Fine Arts (Honours) in Animation and Visual Effects / Cinematic Design and Photographic Digital Art / Imaging Design and Digital Art offered by HKMU^

^Upon satisfactory completion of the qualification of the Higher Diploma in Creative Culture and Media Practice at LiPACE, the HKMU School of Arts and Social Science will consider applicants for admission to Year 2 or Year 3 of the above programmes.
Upon completion of the HKMU full-time Degree programmes, students may progress to the 1 year full-time Master's Degree in Creative Industries and Cultural Assets / Creative Writing.

Graduates may pursue a career in media (electronic or print); live entertainment and performance; heritage and visual arts; design or advertising. Graduates may also engage in exhibition, production, marketing, distribution, sales, project development, programming and management activities within these sectors.