Creative Advertising students scoop top awards in HK4As Students’ Award

Awardees:
HO Cheuk-lam, HO Ka-chung, LAU Hoi-tong, TSOI Hong-fu

Competition:
HK4As Students’ Award 2020

Programme:
Bachelor of Arts with Honours in Creative Advertising and Media Design

Awarded Project:
斟斟站

Award:
Gold Award
Best of Show Award

Details:
Two teams of students from the Creative Advertising and Media Design programme participated in the HK4As Students’ Award 2020. One of the teams clinched two top awards with their innovative advertising campaigns, demonstrating their superb performance and creativity.

Being part of the industry's most reputable Kam Fan Awards, the HK4As Students' Award is organized by The Association of Accredited Advertising Agencies of Hong Kong (HK4As) and has been widely recognized and supported by advertising professionals. The topic of this year's competition was “Unbottle Water”, which required students to develop an advertising campaign with creative solutions to launch a water station in Hong Kong.

Among the 111 entries, one OUHK team formed by Ho Cheuk-lam, Ho Ka-chung, Lau Hoi-tong and Tsoi Hong-fu won the Gold Award and Best of Show Award with their integrated campaign titled “斟斟站”. The team skillfully made use of a range of promotional channels and digital advertising platforms to encourage people to use unbottle water and interact with the ChatBot installed in the water station. Meanwhile, another team composed of Cheung Yik-chin, Poon Ho-yan, Tan Zhuoying and Wong Kwan-ho entered the finalists with their campaign “Water Space”.