Associate Professor Dr Lee Yee-sum and Assistant Professor Dr Lau Kin-wai of OUHK Lee Shau Kee School of Business and Administration together with four students from the Bachelor of Business Administration with Honours in Hotel and Sustainable Tourism Management programme, namely Ho Man-chi, Lam So-yi, Ng Po-yee, and Yu Kwan-nga, joined the Farmfest Hong Kong 2021 earlier. They have promoted the event in January and February with content creation and Facebook live broadcast. They were successful in raising awareness and encouraging consumers to buy local agricultural products and fisheries from sustainable farms.

Jointly organized by the FarmFest Organizing Committee, the Vegetable Marketing Organization and the Fish Marketing Organization, the FarmFest aims to encourage the public to choose local agricultural products. With its excellent promotional campaigns, the Farmfest Hong Kong 2021 has won the Digital Media Silver Award (under Public Health, Safety, Awareness (Including Charity) category).