Bachelor of Arts with Honours in Creative Advertising and Media Design

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Introduction

The rapid growth of digital and interactive technologies has brought new opportunities to the advertising and media industries. Playing a vital role in the development of corporations and the society, communication professionals with relevant knowledge are well sought by business enterprises and public organizations. The Creative Advertising and Media Design (CAMD) programme is a four-year full-time curriculum with theoretical and practical training in strategic communications, creative development, digital advertising, media design, production techniques, copywriting and campaign planning. Taught by scholars and experts of the media and advertising field, the programme will equip students with academic foundation and the latest practical knowledge to get a head start in their creative careers.

Aims and programme intended learning outcomes

The programme aims to provide students with an in-depth education and
training in advertising practice and media design. Upon completion of the programme, students should be able to:

1. Manage media design project with professional competency and skills;

2. Appraise the subtle and complex relationship between culture, new media and advertising design;

3. Apply knowledge of the principles and practice of contemporary advertising to formulate creative strategies;

4. Critically evaluate historical and contemporary approaches to advertising design in both print, electronic and digital media and measure their effectiveness;

5. Develop original design according to the needs of different clients.

Programme Coverage

The key areas of study cover:

(1) Communication Studies;

(2) Advertising Practice; and

(3) Media Design and Production.