Programme Structure (Year 1 Entry)

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Programme Structure (Year 1 Entry)

*Applicable to students admitted from 2020-2021 to 2022-2023:

*適用於2020-2021至2022-23學年期間入學學生：

Students are required to complete 160 credits of which 40 credits of General Education, English Language Enhancement, and Outside-discipline courses:

修讀創意廣告及媒體設計榮譽文學士課程的學生，必須完成160學分。除了專門科目(120學分)外，學生需要修讀40學分其他科目(包括：通識教育科目、英語科目、非專科科目) ：

120 credits from core courses 120學分專門科目；
20 credits from General Education courses 20學分通識教育科目；
10 credits from English Language Enhancement courses 10學分英語科目；及
10 credits from Outside-discipline courses 10學分非專科科目

Course Code 課程編號	Course Title 課程名稱	Credits 學分
Year 1 一年級
AMVE A101F	Studio Art I: Drawing and Life Drawing 美術工作室I：素描與寫生	5
CAMD A100F	Introduction to Advertising Media 廣告媒體學槪論	5
CAMD A101F	Principles and Practices of the Media 媒體理論與實踐	5
CAMD A103BF	Introduction to Copywriting 文案創作導論	5
CCA A208BF	Media Production Skills 媒體製作技巧	5
	English Language Enhancement courses 英語科目	5
	General Education courses 通識教育科目	10
Year 2 二年級
AMVE A303BF	Cinematic Sound Design 電影聲效設計	5
CAMD A202F	Branding and Visual Identity 品牌與視覺形象	5
CAMD A203BF	Advertising and Publication Design 廣告製作與出版	5
CAMD A204BF	Visual Design and Practices 視覺設計與實踐	5
CCA A307BF	Vision of Art Direction 美術指導視野	5
	English Language Enhancement courses 英語科目	5
	General Education courses 通識教育科目	10
Year 3 三年級
CAMD A300F	New Media Culture 新媒體文化	5
CAMD A302F	Advertising for Digital Media 數碼媒體廣告學	5
CAMD A303BF	Multi Camera Studio Production Workshop 多攝影機攝製工作坊	5
CAMD A304F	Web Design and Interactive Media 互聯網及互動媒體設計	5
CAMD A311BF	Creativity and Advanced Copywriting 創意與高階文案寫作	5
CAMD A312F	Photography for Advertising 廣告攝影	5
	Outside-discipline courses 非專科科目	10
Year 4 四年級
CAMD A305BF	Exhibition Design and Event Planning 展覽設計及活動策劃	5
CAMD A306BF	Museum Studies 博物館學	5
CAMD A307BF	Video Production Workshop: E-Advertising 錄像攝製工作坊: 電子廣告	5
CAMD A308BF	Media Law, Policy and Ethics 媒體法律、政策與道德	5
CAMD A309BF	Cultural Identities and Advertising 文化身份與廣告	5
CAMD A310F	Strategic Media Planning 策略性媒體規劃	5
CAMD A400BF	Advertising Media Project 廣告媒體專題研習	10

10 Credits from English Language Enhancement Elective Courses, such as: 完成以下英文科目，取得10個學分，其中包括：
ENGL A101F	University English Writing Skills	5
ENGL A102F	Classic American Films	5
ENGL A103F	British and American Short Stories	5
ENGL A122F	Presentation Skills	5
ENGL A131F	Introduction to English Fiction	5
ENGL A132F	Introduction to English Drama and Poetry	5
ENGL A203F	Hitchcock Films	5
ENGL A204F	Modern British and American Drama	5
ENGL A205F	Folktales and Children’s Literature in English	5
ENGL A206F	Asian Writings in English	5
ENGL A211F	The Structure of Modern English: Words and Sentences	5
ENGL A212F	English Grammar Analysis	5
ENGL A221F	The Structure of Modern English: Sounds and Meaning	5
ENGL A222F	English Grammar and Usage	5
ENGL A231F	English Literature in the Modern World	5
ENGL A235F	World Englishes and Globalization	5
ENGL A236F	English-Language Media and Pop Culture	5
ENGL A321F	Shakespeare	5

10 Credits from the following Outside-discipline Courses, such as: 完成以下非專科科目，取得10個學分，其中包括：
CHIN A165CF	中國人文學科基礎課程：中國文學史	5
CHIN A245CF	中文傳意技巧	5
CHIN A275CF	詩選	5
CHIN A276CF	詞選	5
CHIN A277CF	中國文學導論	5
CHIN A278CF	中國文化導論	5
CHIN A354CF	互聯網在研究上的應用	5
CHIN A356CF	中國現代文學專題	5
CHIN A363CF	新聞寫作概論	5
CHIN A365CF	中國當代文學專題	5
ECON A231F	Introduction to Microeconomics	5
ECON A324F	Global Political Economy	5
MKT B250F	Introduction to Marketing	5
MKT B362F	Marketing Research	5
MKT B366F	Marketing Communications	5
POLS A221F	Introductory Comparative Politics	5
PSYC A221F	Introductory Psychology	5
PSYC A328F	Consumer Psychology	5
PUAD A222F	Introduction to Public Administration	5
SOCI A221F	Social Problems and Social Issues	5
SOCI A325F	Understanding Chinese Society	5
TRAN A261CF	英漢翻譯導論	5
TRAN A271CF	漢英翻譯導論	5
20 credits from General Education Elective Courses provided by the University. 完成由大學所提供的通識教育科目，取得20個學分。

*Applicable to students admitted in 2019-2020 and before:

*適用於2019-2020學年及以前入學學生：

Students are required to complete 160 credits of which 40 credits of General Education, English Language Enhancement, and Outside-discipline courses:

120 credits from core courses 120學分專門科目；
20 credits from General Education courses 20學分通識教育科目；
10 credits from English Language Enhancement courses 10學分英語科目；及
10 credits from Outside-discipline courses 10學分非專科科目

Course Code 課程編號	Course Title 課程名稱	Credits 學分
Year 1 一年級
AMVE A101F	Studio Art I: Drawing and Life Drawing 美術工作室I：素描與寫生	5
CAMD A100F	Introduction to Advertising Media 廣告媒體學槪論	5
CAMD A101F	Principles and Practices of the Media 媒體理論與實踐	5
CAMD A102BF	Copywriting Workshop 廣告文字創作坊	5
CCA A208BF	Media Production Skills 媒體製作技巧	5
	English Language Enhancement courses 英語科目	5
	General Education courses 通識教育科目	10
Year 2 二年級
AMVE A303BF	Cinematic Sound Design 電影聲效設計	5
CAMD A200BF	History of Advertising Design 廣告設計史	5
CAMD A202BF	Branding and Visual Identity 品牌與視覺形象	5
CAMD A203BF	Advertising and Publication Design 廣告製作與出版	5
CCA A307BF	Concepts of Art Direction and Set Design 美術指導與佈景設計概論	5
	English Language Enhancement courses 英語科目	5
	General Education courses 通識教育科目	10
Year 3 三年級
CAMD A300F	New Media Culture 新媒體文化	5
CAMD A301BF	Media and Advertising Writing 媒體及廣告寫作	5
CAMD A302F	Advertising for Digital Media 數碼媒體廣告學	5
CAMD A303BF	Multi Camera Studio Production Workshop 多攝影機攝製工作坊	5
CAMD A304F	Web Design and Interactive Media 互聯網及互動媒體設計	5
PHTO A201BF	Photography and Visual Culture 攝影與視覺文化	5
	Outside-discipline courses 非專科科目	10
Year 4 四年級
CAMD A305BF	Exhibition Design and Event Planning 展覽設計及活動策劃	5
CAMD A306BF	Museum Studies 博物館學	5
CAMD A307BF	Video Production Workshop: E-Advertising 錄像攝製工作坊:電子廣告	5
CAMD A308BF	Media Law, Policy and Ethics 媒體法律、政策與道德	5
CAMD A309BF	Cultural Identities and Advertising 文化身份與廣告	5
CAMD A310F	Strategic Media Planning 策略性媒體規劃	5
CAMD A400BF	Advertising Media Project 廣告媒體專題研習	10

10 Credits from English Language Enhancement Elective Courses, such as: 完成以下英文科目，取得10個學分，其中包括：
ENGL A101F	University English Writing Skills	5
ENGL A102F	Classic American Films	5
ENGL A103F	British and American Short Stories	5
ENGL A122F	Presentation Skills	5
ENGL A131F	Introduction to English Fiction	5
ENGL A132F	Introduction to English Drama and Poetry	5
ENGL A203F	Hitchcock Films	5
ENGL A204F	Modern British and American Drama	5
ENGL A205F	Folktales and Children’s Literature in English	5
ENGL A206F	Asian Writings in English	5
ENGL A211F	The Structure of Modern English: Words and Sentences	5
ENGL A212F	English Grammar Analysis	5
ENGL A221F	The Structure of Modern English: Sounds and Meaning	5
ENGL A222F	English Grammar and Usage	5
ENGL A231F	English Literature in the Modern World	5
ENGL A235F	World Englishes and Globalization	5
ENGL A236F	English-Language Media and Pop Culture	5
ENGL A321F	Shakespeare	5
Courses previously offered as English Language Enhancement Courses (No longer offered as ENG course from 2020-2021):
ENGL A104F	World Englishes and Cultures	5
ENGL A105F	Hong Kong Literature in English	5
ENGL A106F	English in Media and Popular Culture	5
ENGL A107F	Children's Literature in English	5
ENGL A108F	English and Popular Song Lyrics	5
ENGL A232F	Socio-Cultural Issues in English Literature I	5
ENGL A320F	Special Topic(s) in British and American Short Stories	5
ENGL A325F	Topic(s) in Chinese-Western Literary Theory and Poetics	5

10 Credits from the following Outside-discipline Courses, such as: 完成以下非專科科目，取得10個學分，其中包括：
CHIN A165CF	中國人文學科基礎課程：中國文學史	5
CHIN A245CF	中文傳意技巧	5
CHIN A275CF	詩選	5
CHIN A276CF	詞選	5
CHIN A277CF	中國文學導論	5
CHIN A278CF	中國文化導論	5
CHIN A354CF	互聯網在研究上的應用	5
CHIN A356CF	中國現代文學專題	5
CHIN A363CF	新聞寫作概論	5
CHIN A365CF	中國當代文學專題	5
ECON A231F	Introduction to Microeconomics	5
ECON A324F	Global Political Economy	5
MKT B250F	Introduction to Marketing	5
MKT B362F	Marketing Research	5
MKT B366F	Marketing Communications	5
POLS A221F	Introductory Comparative Politics	5
PSYC A221F	Introductory Psychology	5
PSYC A328F	Consumer Psychology	5
PUAD A222F	Introduction to Public Administration	5
SOCI A221F	Social Problems and Social Issues	5
SOCI A325F	Understanding Chinese Society	5
TRAN A261CF	英漢翻譯導論	5
TRAN A271CF	漢英翻譯導論	5
20 credits from General Education Elective Courses provided by the University. 完成由大學所提供的通識教育科目，取得20個學分。

Programme Structure (Year 1 Entry)

Programme Structure (Year 1 Entry)

*Applicable to students admitted from 2020-2021 to 2022-2023:

*適用於2020-2021至2022-23學年期間入學學生：

Year 1 一年級

Year 2 二年級

Year 3 三年級

Year 4 四年級

10 Credits from English Language Enhancement Elective Courses, such as:

完成以下英文科目，取得10個學分，其中包括：

10 Credits from the following Outside-discipline Courses, such as:

完成以下非專科科目，取得10個學分，其中包括：

20 credits from General Education Elective Courses provided by the University.

完成由大學所提供的通識教育科目，取得20個學分。

*Applicable to students admitted in 2019-2020 and before:

*適用於2019-2020學年及以前入學學生：

Year 1 一年級

Year 2 二年級

Year 3 三年級

Year 4 四年級

10 Credits from English Language Enhancement Elective Courses, such as:

完成以下英文科目，取得10個學分，其中包括：

Courses previously offered as English Language Enhancement Courses

(No longer offered as ENG course from 2020-2021):

10 Credits from the following Outside-discipline Courses, such as:

完成以下非專科科目，取得10個學分，其中包括：

20 credits from General Education Elective Courses provided by the University.

完成由大學所提供的通識教育科目，取得20個學分。