Career and Further Studies

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Career Prospects

Graduates can start their careers in a wide spectrum of fields, including:

• Advertising and branding
• Media planning and buying
• Broadcast media
• Interactive media design
• Print media and publication
• Marketing communication
• Event and exhibition planning
• Public relations

Starting job positions include：

• Art directors and designers
• Copywriters and content editors
• Advertising and marketing executives
• Media planners
• Producers

Further Studies

Graduates of this programme are eligible for admission to the following postgraduate programmes offered by the Department of Creative Arts at HKMU:

• Master of Arts in Creative Industries and Cultural Assets
• Master of Arts in Creative Writing

Other opportunities for postgraduate studies in media design, communication, journalism studies, media and cultural studies, art and cultural management and related fields are also available in Hong Kong and abroad.