| 課程結構 （一年級入學） |
*Applicable to students admitted in 2020-2021 and thereafter:
*適用於2020-2021學年及以後入學學生：
Students are required to complete 160 credits of which 40 credits of General Education, English Language Enhancement, and Outside-discipline courses:
修讀創意廣告及媒體設計榮譽文學士課程的學生，必須完成160學分。除了專門科目(120學分)外，學生需要修讀40學分其他科目(包括：通識教育科目、英語科目、非專科科目) ：
Course Code 課程編號 | Course Title 課程名稱 | Credits 學分 |
Year 1 一年級 | ||
AMVE A101F | Studio Art I: Drawing and Life Drawing 美術工作室I：素描與寫生 | 5 |
CAMD A100F | Introduction to Advertising Media 廣告媒體學槪論 | 5 |
CAMD A101F | Principles and Practices of the Media 媒體理論與實踐 | 5 |
CAMD A103BF | Introduction to Copywriting 文案創作導論 | 5 |
CCA A208BF | Media Production Skills 媒體製作技巧 | 5 |
English Language Enhancement courses 英語科目 | 5 | |
General Education courses 通識教育科目 | 10 | |
Year 2 二年級 | ||
AMVE A303BF | Cinematic Sound Design 電影聲效設計 | 5 |
CAMD A202F | Branding and Visual Identity 品牌與視覺形象 | 5 |
CAMD A203BF | Advertising and Publication Design 廣告製作與出版 | 5 |
CAMD A204BF | Visual Design and Practices 視覺設計與實踐 | 5 |
CCA A307BF | Vision of Art Direction 美術指導視野 | 5 |
English Language Enhancement courses 英語科目 | 5 | |
General Education courses 通識教育科目 | 10 | |
Year 3 三年級 | ||
CAMD A300F | New Media Culture 新媒體文化 | 5 |
CAMD A302F | Advertising for Digital Media 數碼媒體廣告學 | 5 |
CAMD A303BF | Multi Camera Studio Production Workshop 多攝影機攝製工作坊 | 5 |
CAMD A304F | Web Design and Interactive Media 互聯網及互動媒體設計 | 5 |
CAMD A311BF | Creativity and Advanced Copywriting 創意與高階文案寫作 | 5 |
CAMD A312F | Photography for Advertising 廣告攝影 | 5 |
Outside-discipline courses 非專科科目 | 10 | |
Year 4 四年級 | ||
CAMD A305BF | Exhibition Design and Event Planning 展覽設計及活動策劃 | 5 |
CAMD A306BF | Museum Studies 博物館學 | 5 |
CAMD A307BF | Video Production Workshop: E-Advertising 錄像攝製工作坊: 電子廣告 | 5 |
CAMD A308BF | Media Law, Policy and Ethics 媒體法律、政策與道德 | 5 |
CAMD A309BF | Cultural Identities and Advertising 文化身份與廣告 | 5 |
CAMD A310F | Strategic Media Planning 策略性媒體規劃 | 5 |
CAMD A400BF | Advertising Media Project 廣告媒體專題研習 | 10 |
10 Credits from the following English Language Enhancement Courses, such as: 完成以下英文科目，取得10個學分，其中包括： | ||
ENGL A101F | University English Writing Skills 大學英語寫作技巧 | (5) |
ENGL A102F | Classic American Films 經典美國電影 | (5) |
ENGL A103F | British and American Short Stories 英美短篇小說 | (5) |
ENGL A122F | Presentation Skills 表達技巧 | (5) |
ENGL A131F | Introduction to English Fiction 英語小說導論 | (5) |
ENGL A132F | Introduction to English Drama and Poetry 英語戲劇及詩歌導論 | (5) |
ENGL A203F | Hitchcock Films 希治閣電影 | (5) |
ENGL A204F | Modern British and American Drama 現代英美戲劇 | (5) |
ENGL A231F | English Literature in the Modern World 現代世界英語文學 | (5) |
10 Credits from the following Outside-discipline Courses, such as: 完成以下非專科科目，取得10個學分，其中包括： | ||
MKT B362F | Marketing Research 市場研究 | (5) |
CHIN A363CF | Introduction to News Writing 新聞寫作概論 | (5) |
ECON A231F | Introduction to Microeconomics 微觀經濟學導論 | (5) |
POLS A221F | Introductory Comparative Politics 比較政治入門 | (5) |
PSYC A328F | Consumer Psychology 消費心理學 | (5) |
PUAD A222F | Introduction to Public Administration 公共行政學導論 | (5) |
SOCI A221F | Social Problems and Social Issues 社會問題與討論 | (5) |
CHIN A356CF | Selected Topics in Modern Chinese Literature 中國現代文學專題 | (5) |
CHIN A365CF | Selected Topics in Contemporary Chinese Literature 中國當代文學專題 | (5) |
SOCI A325F | Understanding Chinese Society 中國社會 | (5) |
TRAN A261CF | Introduction to Translation (English-Chinese) 英漢翻譯導論 | (5) |
TRAN A271CF | Introduction to Translation (Chinese-English) 漢英翻譯導論 | (5) |
20 credits from General Education Elective Courses provided by the University. 完成由大學所提供的通識教育科目，取得20個學分。 | ||
*****************************************************************
*Applicable to students admitted in 2019-2020 and before:
*適用於2019-2020學年及以前入學學生：
Students are required to complete 160 credits of which 40 credits of General Education, English Language Enhancement, and Outside-discipline courses:
修讀創意廣告及媒體設計榮譽文學士課程的學生，必須完成160學分。除了專門科目(120學分)外，學生需要修讀40學分其他科目(包括：通識教育科目、英語科目、非專科科目)：
Course Code 課程編號 | Course Title 課程名稱 | Credits 學分 |
Year 1 一年級 | ||
AMVE A101F | Studio Art I: Drawing and Life Drawing 美術工作室I：素描與寫生 | 5 |
CAMD A100F | Introduction to Advertising Media 廣告媒體學槪論 | 5 |
CAMD A101F | Principles and Practices of the Media 媒體理論與實踐 | 5 |
CAMD A102BF | Copywriting Workshop 廣告文字創作坊 | 5 |
CCA A208BF | Media Production Skills 媒體製作技巧 | 5 |
English Language Enhancement courses 英語科目 | 5 | |
General Education courses 通識教育科目 | 10 | |
Year 2 二年級 | ||
AMVE A303BF | Cinematic Sound Design 電影聲效設計 | 5 |
CAMD A200BF | History of Advertising Design 廣告設計史 | 5 |
CAMD A202BF | Branding and Visual Identity 品牌與視覺形象 | 5 |
CAMD A203BF | Advertising and Publication Design 廣告製作與出版 | 5 |
CCA A307BF | Concepts of Art Direction and Set Design 美術指導與佈景設計概論 | 5 |
English Language Enhancement courses 英語科目 | 5 | |
General Education courses 通識教育科目 | 10 | |
Year 3 三年級 | ||
CAMD A300F | New Media Culture 新媒體文化 | 5 |
CAMD A301BF | Media and Advertising Writing 媒體及廣告寫作 | 5 |
CAMD A302F | Advertising for Digital Media 數碼媒體廣告學 | 5 |
CAMD A303BF | Multi Camera Studio Production Workshop 多攝影機攝製工作坊 | 5 |
CAMD A304F | Web Design and Interactive Media 互聯網及互動媒體設計 | 5 |
PHTO A201BF | Photography and Visual Culture 攝影與視覺文化 | 5 |
Outside-discipline courses 非專科科目 | 10 | |
Year 4 四年級 | ||
CAMD A305BF | Exhibition Design and Event Planning 展覽設計及活動策劃 | 5 |
CAMD A306BF | Museum Studies 博物館學 | 5 |
CAMD A307BF | Video Production Workshop: E-Advertising 錄像攝製工作坊:電子廣告 | 5 |
CAMD A308BF | Media Law, Policy and Ethics 媒體法律、政策與道德 | 5 |
CAMD A309BF | Cultural Identities and Advertising 文化身份與廣告 | 5 |
CAMD A310F | Strategic Media Planning 策略性媒體規劃 | 5 |
CAMD A400BF | Advertising Media Project 廣告媒體專題研習 | 10 |
10 Credits from the following English Language Enhancement Courses, such as: 完成以下英文科目，取得10個學分，其中包括： | ||
ENGL A101F | University English Writing Skills 大學英語寫作技巧 | (5) |
ENGL A102F | Classic American Films 經典美國電影 | (5) |
ENGL A103F | British and American Short Stories 英美短篇小說 | (5) |
ENGL A122F | Presentation Skills 表達技巧 | (5) |
ENGL A131F | Introduction to English Fiction 英語小說導論 | (5) |
ENGL A132F | Introduction to English Drama and Poetry 英語戲劇及詩歌導論 | (5) |
ENGL A203F | Hitchcock Films 希治閣電影 | (5) |
ENGL A204F | Modern British and American Drama 現代英美戲劇 | (5) |
ENGL A231F | English Literature in the Modern World 現代世界英語文學 | (5) |
10 Credits from the following Outside-discipline Courses, such as: 完成以下非專科科目，取得10個學分，其中包括： | ||
MKT B362F | Marketing Research 市場研究 | (5) |
CHIN A363CF | Introduction to News Writing 新聞寫作概論 | (5) |
ECON A231F | Introduction to Microeconomics 微觀經濟學導論 | (5) |
POLS A221F | Introductory Comparative Politics 比較政治入門 | (5) |
PSYC A328F | Consumer Psychology | (5) |
PUAD A222F | Introduction to Public Administration 公共行政學導論 | (5) |
SOCI A221F | Social Problems and Social Issues 社會問題與討論 | (5) |
CHIN A356CF | Selected Topics in Modern Chinese Literature 中國現代文學專題 | (5) |
CHIN A365CF | Selected Topics in Contemporary Chinese Literature 中國當代文學專題 | (5) |
SOCI A325F | Understanding Chinese Society 中國社會 | (5) |
TRAN A261CF | Introduction to Translation (English-Chinese) | (5) |
TRAN A271CF | Introduction to Translation (Chinese-English) 漢英翻譯導論 | (5) |
20 credits from General Education Elective Courses provided by the University. 完成由大學所提供的通識教育科目，取得20個學分。 | ||
